Why people hate Indie authors!

Indie authors are like the redheaded step-child of publishing. 

But it’s their own fault! 

Mean? Yes, Cruel? Yes, True? Yes!

"Aaron, come on, we all know you like to hit the touchy issues, but why so hatful?" I'll tell you my friends and stalkers. I have been involved in writing and publishing for only three years now but in that time I have seen and done many things. I have watched the Indie publishers and authors grow and I consider myself an Indie as well. But we are at that point where we need to put on our suit, brush our teeth and come to the party looking good. Right now we look like we spent the last year under a bridge. 

Now before you write me off—lol small writing joke there—take a moment t consider what I am about to tell you. I also understand that some Indie authors do not fit this bill, guys like Joshua Graham and CJ Lyons are what to shoot for, doing it right and all that. But the bulk of Indies will fit my title rant perfectly. 

I like to sum up things...so here is a list that about nails the Indie:

Lazy

Ignorant 

Petty

Jealous

Gullible

If you are still with me, Gratz! You have thick skin or you just want to see what is wrong with me. =)

Lazy: 

What, you mean I have to market? I don't want to do a blog tour! Aaron, can't you just do it for me? I can't count the times I see an author work like mad to get their book published and once it is out they fall off the face of the earth. They see that this is a business and takes work. Don't be lazy, don't cut corners and hire your neighbor to do your cover. You are in the race with New York and big money, if you cannot put out a book that at least looks the part, than keep your day job. Yes, it is a ton of work; yes you will put in hours and not see a return right away. But the difference between a successful author and one who is not, is one put in the work and the other one gave up. Don't be lazy. 

Ignorant:

Don't get me started! Educate yourself! Take classes, webinars, learn all you can about the business you are in. Would you take a job and expect to do well if you have no clue what you are doing? Don't know how to use Facebook, learn. Twitter? Learn. You should know that you don't auto tweet someone your book link, or email your FB friends your book info. No one cares about your book; if they want to buy it they will find you. Social media is SOCIAL! The hard part about this point is most ignorant people don't even know that they are ignorant. Everyone is looking around wondering who I am talking about...good chance it is you. 

Big sign that you are ignorant. 

You hound people on social media. 

You have to beg for people to interact on your blog or FB wall.

You never have someone say how amazing your cover is... without you asking.

You can't understand why your sales are not higher, cuz you market all the time!

You don't know what a blog tour, auto tweet, metadata, author central, keyword, tag, SEO, or the difference between Mobi and ePub.

You are not selling on Apple because it is hard and requires an ISBN number.

You think this list is me just being a jerk.

I really want to help you, because helping you means helping me. I am in the same campground as other Indies and I want us all to rock, not suck!

What can you do? Imagine you were going to school to be a doctor. Spend 4-6 years teaching yourself everything there is to know about publishing and what is going on with eBooks. This is your job, if you ever want it to being in enough money to be your job that is...

Petty:

Fill in the blank. You get mad when another author does well, you may even leave them a bad review. You worry about what everyone else is doing and forget about your own house. Stress out over someone pirating your book and spend hours hunting them down only to make yourself look bad and miss the point. Come on guys, we are adults. We are in business. Do you think Trump stresses over what people think about his hair? He is working, making deals and pushing forward. He does not have time to worry about petty things. Look at the big picture, does it really matter? Where are you going, will this (Whatever is getting to you) get you there? Again, I see this all the time. We worry about things that just don't matter, but I covered this in another post, the one about chilling out. 

Jealous: 

Be happy for others who make it. And if someone does not do it like you do it, don't worry. Learn all you can and see what bestsellers do, some of it may work for you and some of it won't. But this "We 4 and no more" attitude is just lame. There is enough room at the top for all of us. People buy books, it is not like a car where they only but Ford or Chevy. Help each other out, share links to other books, don't fall into the trap that if you help out another author that that will hurt your own sales, if anything, it will help. 

Pretend that you are 3 years old, and your mom tells you to share! Share!

Gullible: 

We all want the lazy way out. The silver bullet. Face it, we just want it to be easy, buy that lottery ticket and cash it in. But life does not work that way. So what do we do? We jump on that site that offers a tweet for our book link, oh, they are going to market me for free and they care about women or pets or whatever! Think about it, what’s in it for them? 

I know of one site that is a Mecca for this crap. They claim to be there just to help and all they do is get ignorant Indie authors into their tagging chain or tweet list. They will tweet their own books back to you like 10X a day and just use you the ignorant author to ride their way to bigger sales. We all think that if we hang out with authors that do well that we will start selling. Think people! They just want to build a list, and if you watch they will start offering stuff for sale. 

Want an award? Here is the cost...oh but it is special. 

Want more tweets from us...here is the fee. 

Now some sites like Pixel of Ink are good, they are up front, they market books and some plans they charge and some are free. But the point is, they just tell you. There is no bait and switch, no "I am here to help Indie authors cuz my heart is just so big and juicy!" Cross these guys and they will rip your head off...believe me I know. 

You might wonder how this falls in with what we are doing over at StoneHouse University. Yes, there is a fee for classes but that is only there to pay the speakers and the administrator, so she can make her house payment. Look out for scams; don't think you are going to get something for nothing. There is always a catch even if it is to get you to buy a book so they can ride off your back up the bestseller list. 

Because I believe in being real and up front I am gonna tell you my evil little plan. You ready?

I wand to build a list of 50-100 books by the time I am 65 and take over after James Patterson dies. I know, mean. I would love to see StoneHouse Ink grow to have 100 authors and over 60% of them hit bestseller status. I want to teach and help other indie authors because it helps the little guy and I really want to see the big 6 go down. If I can take away a few of the big guys and make some waves I will giggle. I want authors to GET PAID! So many for so many years have been getting raped. Everyone should be making 50%, not just Indies. So, you see... I just want to take over the world. Is that bad? lol 

Oh, and have fun. If you know me you know that I love my job, love writing and publishing and love marketing! It is fun! Join me and some will see us coming and cringe and others will smile. 

Author Aaron Patterson: Blog: The Worst Book Ever.

My Journey to Amazon Bestseller by Indie Publishing: Guest Post by Debra Burroughs

My Journey to Amazon Bestseller by Indie Publishing – by Debra Burroughs

Although I published my first book two years ago with a small press, about a year ago I plunged headlong into the dark unknown of Indie Publishing.

Well, it’s not really dark or unknown, that’s just how it felt to me – at first. My first book, CHICANA, a labor of love that took me over two years to write, did not set the world on fire as I had hoped. I had visions of going on The Oprah Show and The TODAY Show to talk about my gripping and compelling story, but the invitations never came.

After I decided to go it alone, I was determined to learn all I could about self-publishing and how I could market my books to the masses. From the day I made that decision, I voraciously devoured everything I could find on the subject.

I began by following the blog thewritersguidetoepublishing.com, which posts every day on all things indie (which was a fantastic place to start). I read J.A. Konrath’s blog on self-publishing, Bob Mayer’s Write It Forward blog, and Kristen Lamb’s WarriorWriters.wordpress.com. I joined KindleBoards.com and hung out there in the Writers’ Café, interacting with other indie authors.  

Here is a list of some of the books I read to learn about Indie Publishing:
Dollars & Sense: The Definitive Guide to Self-Publishing Success (by Carolyn McCray et al)
Smart Self-Publishing: Becoming an Indie Author (by Zoe Winters)
Let’s Get Digital (by David Gaughran)
The Indie Journey: Secrets to Writing Success (by Scott Nicholson)
How To Really Sell eBooks (by Jon F. Merz, who turned me on to TweetAdder.com)

I know we all think we can write the “great American novel,” but you will find you improve with each book you write. And the more you read, the better you get, so regularly read top authors in the genres you want to write. You’ll be surprised how it will improve your writing.  

Here are some of the writing books I read to improve my writing skills:
Plot & Structure (by James Scott Bell)
Hooked: Write Fiction That Grabs Readers at Page One and Never Lets Them Go (by Les Edgerton)
Story Engineering (by Larry Brooks)

After all of that, I have to tell you that my best marketing promotions are done on Twitter (with the help of TweetAdder) and those I have done in conjunction with the Indie Book Collective (IndieBookCollective.com), I have found, at least for me, that cross-promoting with other good authors can be very successful.

Using a combination of a Free promotion and a cross-promoting campaign, I was able to get my latest release, Three Days in Seattle, into Amazon’s Top 100 Paid for 15 days in a row last month and it has sold over 17,000 copies since its release at the end of February, 2012.

I believe that through all I have learned on this exciting indie-publishing journey, I can boil it down to three things – write a good book, have a professional and attention-grabbing cover, and market the heck out of it (which is the hardest part).

In the end, as I have been told by long-time and successful authors, the best promotion for your books is to write another great book. I am getting ready to release my fourth book this June, The Scent of Lies, and plan two more before the end of 2012.  

What has your publishing journey been like?

You can follow Debra on Facebook, Twitter@DebraBurroughsAuthor and also check out her website@http://www.debraburroughsbooks.com  

About Debra Burroughs:
Debra Burroughs grew up in the San Francisco Bay Area during the tumultuous 1960′s, during the time that the Civil Rights Movement was gearing up and racial tensions were mounting. Her parents moved the family to a more peaceful town in the Central Valley of California, where she became the assistant editor of her high school newspaper and even had a teen column in the city paper.

Starting college, she majored in broadcast journalism, but over time she changed her major to business. Even though she moved her focus to the business world, she never lost her love for writing. She always hoped one day to return to it.

Over the years, with a large Mexican family, she heard many stories about their history, particularly from her grandmother and mother. As she would relay these colorful and heart-wrenching family stories to her friends, many times she would hear them say, “You should really write a book about that.” So, finally, she did. CHICANA, a Memoir debuted in November, 2010. Her other books include Three days in Seattle and She had no choice.  

Author Aaron Patterson: Blog: The Worst Book Ever.

Building a career: Guest Post By Allan Leverone

Building a career: Guest Post By Allan Leverone

It’s been said that over eighty percent of the U.S. population believes they have a book in them and would like to write one. If you apply that percentage to the current population of this country, there are potentially two hundred fifty million aspiring authors typing away, maybe as we speak.

In the olden days, say way back around 2007 or so, probably 249,900,000 of those aspiring authors would never have even bothered to try to write the Great American Novel, and for good reason: it was damned near impossible to get published. It was easier to marry a Kardashian—probably a lot easier—than to get your manuscript into the hands of a publisher.

Now, of course, with the rise of ebooks and the ease of self-publishing, the barriers to anyone with a story to tell and the diligence to type all those words into a computer have pretty much disappeared. And that’s a good thing.

Sort of.

The problem with typing up your masterpiece and clicking “Submit” at Amazon’s Kindle Direct Publishing or Barnes and Noble’s Pub-it or at Smashwords or at whatever other self-publishing venue might be out there is that being an author—if you’re serious about it—involves so much more than just writing the book.

What about editing? Have you done any? And I’m not talking about self-editing, I mean real, back-and-forth editing with a pro who knows what she’s doing. Can you take the constructive criticism intended to make your book the best it can be? Are you willing to change your baby based on someone else’s input?

What about cover art? Do you have any idea whatsoever about how to design a cover that will draw readers to your book? “You can’t judge a book by its cover” is a pithy little cliché, but unfortunately it doesn’t hold water with most people. Cover art is the first thing potential readers look at and if it’s unimpressive or amateurish or just simply inappropriate, you’ve probably already lost them. Not a good thing if you’re competing with potentially millions of books.

What about promotion? Any idea how you’re going to go about the process of introducing readers—almost all of whom will be unfamiliar with you—to you work and convincing them that your book is the one to pick out of a practically limitless supply when they’re looking for a new read?

What about reviews? They’re pretty important to developing a reputation and hopefully some buzz for your masterpiece. How are you going to convince book bloggers to give your novel the time of day when they’re already booked up months in advance?

And while we’re on the subject of reviews, what about bad ones? How are you going to react to them? Because you will get them. Are you professional enough to accept that not every reader and not every reviewer is going to think your creation is as good as you think it is? In fact, some of them are going to be vicious, mean-spirited and nasty. Can you take that? Hope so, because if you respond, even just to defend yourself, you’re the one who’s going to come off looking petty.

And these are just a few issues, there are dozens of other considerations that factor into this author gig if you’re trying to be serious about it.

I came along just about the time publishing was beginning its seismic shift from an exclusive undertaking to basically an all-inclusive one, and boy am I glad I did. I won’t kid you, it wasn’t easy getting rejection after rejection from agents—hundreds of them, if you add up the ones I received for different manuscripts—but at the same time I wouldn’t change a thing. I learned a lot about myself, about my commitment to the craft of writing, about improving my work, about picking myself up and continuing when it seemed there was no way I was ever going to get anyone outside my immediate family to read my work.

Maybe the struggle doesn’t matter to those millions of people who believe they can be authors now, the same people who tell me, in all seriousness, “I should write a book, too,” like doing so involves nothing more than sitting down and pounding it out.

But it should matter to them. Because the day you can simply sit down and do it without a second thought is the day it becomes completely meaningless, the day “author” means “typist.”


Author Aaron Patterson: Blog: The Worst Book Ever.

Guest Post by Lisa L Wiedmeier. Amazon Promotion, Gone RIGHT!

Lisa L Wiedmeier, Author of Cheyenne, A Timeless Series Novel, Book One

Who am I? I’m just another indie author who took StoneHouse University's, Learn how to ‘Work’ the system, webinar and had huge success.

Of course this isn’t always the norm, however, for whatever reason I was able to use this as a platform to propel my YA book to #98 overall on Amazon.

Now, I hadn’t just been sitting around before I took this course. I was marketing myself to death trying to get anyone to take a peek at Cheyenne, my novel. It’s not that it wasn’t good enough; its just that it wasn’t getting the exposure to take it to the heights it deserved.

There are four platforms that StoneHouse suggests in the webinar and I was doing three out of the four fairly well, but it just wasn’t enough. What I was missing was the fourth, the Amazon connection. There’s a lot more than just listing your book on Amazon and watching it fall where it may. A whole lot more than I knew.

I’d had Cheyenne on Amazon since July 2011 and had sold about 500+ books. Not too bad since I’m unknown, but not enough to quit my day job either. My best ranking ever since listing Cheyenne was about 9,300.

Through following Aaron's extremely useful tips and advice, I began working on the Amazon connection. Now I’m not going to go into details here, as you need to take the course to get all your ‘duck in a row’ so to speak. But with following a few of his suggestions in the month of February I began seeing some small results.

Now there’s a bigger picture to all of this and it’s all in the seminar, but one of them was making sure that your book cover truly meets the audience. What I mean by that is make sure if you’re a YA book to have a YA cover. Now, I’d thought I’d done a good job with my cover, I was going for the retro look, but I missed it by a long shot. Yeah, here’s the before and here’s the after….

So the old cover wasn’t bad, but yet it wasn’t good either. I needed the new design to help catch attention and that’s exactly what it did… it caught readers attention.

So with a new cover in hand and being enrolled in the KDP program with Amazon, I decided to follow another one of StoneHouse’s webinar suggestions, offer my book for free.

I picked a Tuesday/Wednesday for the free promo after consulting with Aaron and began, Tweeting, Facebook and messaging just about everyone I knew to get the word out. My friends in turn began promoting it on their side as well. With that said, by the Wednesday afternoon of my free promo, I’d reached the ranking of #4 on Amazon’s ‘Free’ listing.

Shocked? I was! I’d never expected to see this sort of success and yet I did by offering my novel, Cheyenne, for free for two days. I had over twenty two thousand free downloads!

Next came the scary part, well scary for me in that I’d never done this before. I once again ran to Aaron and went over the after free promo pricing. Should I go with the .99 cent price point, or stick with the $2.99 that I’d been at previously… I kept the $2.99 price point and was in for a surprise.

So, let me run this down for you…. The month of February didn’t show me much love, I had a paid ranking of about 66,000. Not horrible considering there are over a million plus eBooks on Amazon. But by the time the free promo was over and I looked at my paid ranking on Thursday morning, I was at #3,900. Not bad you say? I was ecstatic, but it gets even better.

As the day progressed I gained even more ground, 2,000, then 952, then 458 and yeah my paid ranking kept going up! By Saturday I’d made it to #98!

As we speak I’m holding good steady ranking. Am I done yet? Not even close… What’s on the list next is the 10 Steps to a successful Blog tour #2. Took the first one and loved it, the second one is this week—you should join in!

The most impressive part of StoneHouse Ink’s webinars is that the data is all rolled up into a nice compact package that’s easy to understand and practice. Will it bring you success like I had? Who knows, but it’s worth a shot. I’m glad I took the course and I'd recommend it to every indie author I know.

You can follow Lisa on Twitter @lisawiedmeier
Or on Facebook
And on her Website HERE

Author Aaron Patterson: Blog: The Worst Book Ever.

WEBINAR March 14th! How to get reviewers to come to you! (StoneHouse University)

Guest post by K.C. Neal

As an author, you have a product to sell. Not published yet? That's no excuse - you always have something to sell, even if it's just yourself! Before I published Pyxis last November, I had a product I had to sell to a very specific market. I needed to "sell" the ARC of Pyxis to reviewers.



The more reviews written up right when the book released, the better. Reviews are extremely important for buyer confidence, and book bloggers can give a book great exposure when they blog their reviews.



But as a nobody, unpublished, first-time author, how could I get reviewers interested in reading in reviewing my book? Well, I thought about it a lot, and I had a couple of revelations.  

And those revelations led to over 130 reviewer requests 

for an ARC of Pyxis - a debut, unknown book - over 3 weeks. 

Those were REQUESTS - reviewers coming to me. I didn't have to solicit, email, beg, or plead. I actually ended up closing to requests earlier than I'd planned because I didn't want to hand out a bazillion ARCs.



I applied the same principles when I started recruiting bloggers for my blog tour. And I ended up with three or four times as many book bloggers volunteering to host tour stops than I'd planned for. What a nice problem to have! :)

Guess what? Next Wednesday I'm giving away alllll my secrets about how to get reviewers interested in your book and get more blog tour hosts than you know what to do with. And how to do it with minimal effort on your part - by getting THEM to come to YOU.



StoneHouse University is hosting this webinar, and here are the things I'll be talking about:



• How to get bloggers to come to YOU for an ARC of your book

• Where to find blogs for your tour

• How to make your blog tour stand out from all the others

• More book blogger survey results - what book bloggers really want from authors

• What makes bloggers bump a book to the top of their TBR piles

• How to build great relationships with bloggers

• Helpful tools and widgets for promoting your tour and doing giveaways

• Detailed sample timelines for planning through follow-up

• The 1 thing that will make bloggers drop everything to help you (hint: it has nothing to do with your book)

• The 2 philosophies we use that get bloggers excited to work with us (regardless of whether they love the book we’re touring)



Here are the details - space is limited, so if you're interested don't wait to sign up!



Book Blog Tours Part 2: Advanced Tips and Tricks



Location: Online - just need an internet connection to attend

Format: Interactive webinar - you can live chat and ask questions during the presentation

Date and Time: Wednesday March 14 10:00 a.m. to noon (Mountain Time, MST)

Cost: US$50 for interactive live class, US$45 for video recording of the class

Topics We Will Cover: See list above

Register Here





If you missed Part 1, 10 Steps to a Successful Book Blog Tour (the webinar above is Part 2), you can purchase a recording of it for $45 - just email Aaron at stonehousepress@hotmail.com. Part 1 is a great foundation for understanding how to plan, structure, and carry out a book blog tour. Here's what one attendee had to say about Part 1:



Feedback from Book Blog Tours Part 1: 10 Steps to a Successful Tour

“Just finished attending the Blog Tour webinar with
Aaron Patterson and K.C. Neal presented by StoneHouse University.
Sooooo worth the price of the ticket. Check it out at stonehouseink.net
and link to their SH University page for future offerings. In this brave
new world of digital EVERYthing, authors can’t afford to miss
opportunities to learn from those more experienced in cybermarketing.
Just plain brilliant.

Thanks, so much.”



—Sally J. Smith, Writer

Learn more about StoneHouse University

Author Aaron Patterson: Blog: The Worst Book Ever.

Traditional vs. Self-Publishing: The Good, Bad & Ugly (Guest Post by Kristiana Gregory)

Traditional vs. Self-Publishing: The Good, Bad & Ugly
By Kristiana Gregory

For the past 35 years I’ve been a professional writer and have published more than two-dozen middle-grade and young adult novels for traditional houses: Harcourt, Scholastic and Holiday House. And as of last November, I’m also a self-published author. From big signings and national tours to now managing the whole thing myself, I can say there are joys and stresses to both routes:

Time: With several books I’ve waited at least two years between acceptance and seeing them in print, and often have already turned in the final manuscript before receiving the contract. With self-publishing you just click a button. It’s instantly gratifying to publish right away, but the time it takes with a traditional house isn’t for naught (points below:).

Support: Editorial, sales and marketing is a huge plus with regular publishers as is Production. This is the cover design, copyediting, formatting, and adding the title to their catalogue. It’s a team effort getting a book out to libraries, schools and stores. When you’re on your own, all this is up to you.

Economics: Okay, here’s the money part. An advance with traditional publishers is actually a loan against your future earnings, which may or may not blast out of the park like J.K. Rowling. If your works don’t sell, the advance is it, probably gone by Christmas, and it’s time to start the process of submitting and waiting—and waiting—all over again. Publishing with, say, Amazon Kindle, there’s no up-front money but you’re guaranteed 70% of sales if your title is priced at $2.99 or above.

Royalty statements: Traditional publishers send these in the Spring and Fall, reflecting earnings from the prior nine months. My recent novel, STALKED, took two years to write and edit, then my artist son did the cover. I published it on Amazon Kindle in November and received a check in December! A monthly royalty, wow!

Trends: Success with traditional houses often depends on fads and inflated expectations for profits. I was invited to create two paperback series for young readers, which the publisher initially loved but soon cancelled. The reason? Despite mountains of fan mail from kids, parents and teachers, sales weren’t as brisk as hoped for. Now out on my own, I can directly reach my readers with new adventures.

All this to say, there are benefits to both approaches. I’m deeply grateful to my former editors and publishers. They put my stories into the hands of so many children, many of whom are now adults reading to their own kids—and many of these kids have e-readers! What a great time in history to be an author.

** Kristiana Gregory’s most recent novel is STALKED, a young adult thriller set in NYC in 1912, available on Amazon Kindle -- CURIOUSLY ODD STORIES is also on Kindle

Author Aaron Patterson: Blog: The Worst Book Ever.

Why Barnes and Noble Should Hire Me and Can Jim Hilt

Now now, don't get all hot, I am joking... well, not really...but sort of. I mean really? Print is not dead? eBooks are a novelty? I was wondering why B&N is so behind the curve with eBooks and now I know why...they have this guy at the helm.

“The idea that the print book is going to die some slow long death is actually a fallacy,”

I agree with this, but not in the way he means...most if not all print will go the way of POD. As Amazon and other presses upgrade printers we will be able to get high quality books at a low cost, and all POD.

"...but once the novelty has worn off they’ll probably return to stores and do a mix of shopping on devices and in stores."

=) See that? That was me trying not to bust a gut. I know...so mean.

What does this mean?

For B&N, it means they will keep shoving sand over their heads and for bookstores, it will mean Amazon will keep playing chess...ALONE.

So what would I do? I would tell you but when they offer me a job, I would have nothing to offer them that they did not already see on this blog. lol... okay fine!

First: Make millions of Nook's. Oh...and hire me.
Second: Give them all away for FREE!
Third: Model the website after Amazon with Tagging, Bestseller lists, indie lists, blog posts, forums and other things normal people do with a website designed to sell a product.
Forth: Talk to authors.
Fifth: Open up printing houses and start buying up authors like Amazon.
Sixth: Do more author signings and events, you have a bookstore, you should cream Amazon not hand them your lunch money everyday!
Seventh: Once you have some of the market with all your new Nook users, start a Nook daily deal program. i.e. do what amazon is doing! Top 100 list, top 100 free list, emails of related titles, you know...promotion 101!
Eighth: Forget the tablet market and focus on coming out with the first color touch Nook with eink.
Ninth: Team up with the Big 6 and market and sell their books at a lower price and cut amazon out, make it exclusive. Big move but if you don't do it Amazon will!
Tenth: Have a cup of coffee, because we are just getting started.

This is just a sample of the HUGE changes they will need to make, or by the end of 2013 B&N will be bought out or go under just like borders.
Author Aaron Patterson: Blog: The Worst Book Ever.

The Fine Art of Getting People to do What You Want.

Face it, we all have a silly and sometimes evil agenda. If you don't, you are lying to yourself or have nothing to do. So what is it you want? Do you want to live on the beach somewhere, have a super cool car or travel the world? Do you want to live in the middle of the woods and never see a human again, or be on TV so everyone knows your name? We all want something out of life and as writers and readers a big part of our world is about books.

So this Christmas I found as I am sure you did as well a ton of Tweets and messages from authors encouraging and downright nagging everyone to buy or download their book. I do not have a problem with authors pushing their work and I think more need to learn how to treat their art like a business if it is to go anywhere.

But when is enough, enough?

A business that markets all the time, forces and nags will end up getting ignored or pissing people off or both. So how do we Indie authors learn how to push in a gentle way? What is the line from being annoying to being smart?

First I want to be the first to admit that I have also pushed to hard, forced myself on others thinking that was the only way to sell books. But I learned that it is not about what you are saying and more about who you are.

I used to work in sales at Golds Gym, they are high pressure and will do whatever it takes to close a sale. I was taught how to sell and the one thing that stuck with me was the saying: "People buy from who they like."

I was 3rd in the country for sales in Golds because I put aside the high pressure and made friends. If I thought the client could not afford the membership I would tell them to pass and save their money and eat better. They would look at me in shock not expecting to be told not to buy, and even my boss did not like my style as I let a lot of clients walk without buying. But I made up for it by closing everyone else. Why? Because they liked me and trusted me to tell them the truth even if it was not to buy.

I do this same thing with my books. I was at a Costco signing and a lady was asking me about my books and I could tell from the other stuff she was reading that she would not like my books. She was going to buy them and I took then from her hand and said, "You know, you will not like these books, they are a little scary for what you read."

She thanked me and left without buying.

I saved her from being angry with me and saved myself from a bad review. Your book is not for everyone, it is not the best book on earth and it is not going to be a movie. There, feel better? Find out who your reader is and market to them, and I mean be a friend to them.

Social Media is a great way to make friends, but if you use it like a new way to spam everyone you meet it will hurt you in the end. I did send out a few tweets and a Facebook thing on my books over the weekend but I tried to offset that with talking and other things to bury the book push.

And yet I saw some authors tweeting their book and pushing it out like every hour. Even book bloggers were like STOP, and they LOVE books!

But even without really pushing hard this last weekend my sales on amazon went up in a bug way. I think I sold over 1000 eBooks and doubled my books sales in just two days. My ranking went up into the top 300 and made it to #4 in the Hard-Boiled Thriller category. How did this happen?

It was not because I nagged readers or sent out emails. I spent about four hours the week before Christmas tagging on Amazon. Yes, tagging.

I figured more people were going to look on Amazon and if I was seen more I would sell more. It worked in a big way and I did not have to bother all my friends. And did I just be selfish and tag my book? Nah... I also tagged other authors books that I thought would help them out. I do not know how it works with everyone else but Amazon and the tagging system is amazing. You can link your book and yourself with other books. So I took the time and every day I tag on amazon, it is part of my job, part of being seen.

Is not what you do over a weekend but what you do day in and day out. I think I have been tagging for the last two years and I will keep doing it as long as it is an option on Amazon. The one reason B&N does not sell as many books is they do not have this tagging system, it is hard to find other books and authors you might like because they are not set up to sell. But that is another post.

This is a long term thing, you are in business, do what it takes day after day to make it as a writer. and next year you can have a good time watching the other authors stressing over sales and watch yours go up as you sip eggnog. I hope this helps and I know readers, bloggers and the rest of us will be happier as well.

I wish you all a happy new year and please GO BUY MY BOOK NOW!!!!!!!!!!! Lol
Just kidding, Have a good one, be happy and keep writing.

Aaron






Author Aaron Patterson: Blog: The Worst Book Ever.

Bloggers and Book Reviews: Guest Post by "The Bookish Brunette"

Hey everyone! I’m Ashley, I run a book review blog called The Bookish Brunette but I’m here today on The Worst Book Ever (dude, being an author and all- maybe you should change the title of your blog... Just a thought) because Aaron asked me to write a little post from a book blogger’s point of view on the things TO-DO and the things you NOT to-do do when talking to a blogger about your book. Now remember, the things I’m about to tell you are just MY opinion- other blogger’s may completely disagree!

I’m a big fan of lists, so that’s how I’m going to attack this thing! The “TO-DO” list, being the acceptable and preferable way of handling things. And the “DO NOT- (UNDER ANY CIRCUMSTANCES) DO” list, being the things that will more than likely make me say NO to reviewing your book.

Let’s START with the positive:

“TO-DO”
(the acceptable)

1. 

Book bloggers not only have our blogs to maintain, events to host, books to read, review and promote... We also have LIVES. Families, birthdays, holidays, bedtimes, dinner to make... You get the point.
 

When sending a review request, help us out- it will make our lives a little easier if you just send us the info we need:

• In the subject line of the email put:  Review Request: (Title of your book)
• Title, Publication details (date... etc)
• SUMMARY of your book

It’d be AWESOME if you included links to your:

• Website
• Twitter
• Amazon
• Goodreads (or similar)

 

2. 

READ MY REVIEW POLICY. You’d assume this is a given right? WRONG. There are always clear indicators when my review policy has been ignored... For example, when I get a request asking me if I only read zombie books. Uh... Really? I mean... REALLY???

3.  

Be professional, now I only say this because that’s what you’re SUPPOSED to say. In my opinion, I like a more personal approach- because I’m about as unprofessional as they come. I know right? Is it that obvious? I’m not a fan of formalities, as I happen to be a very personable kinda chick.

4. 

Have LINKS posted on your website (to Goodreads, Amazon, B&N... ANYWHERE your books can be viewed or purchased! And make sure they are updated regularly!) You’d be surprised how many authors don’t do this... Some don’t even HAVE websites. If that’s the case I can’t even begin to assist you!

5. 

Spellcheck is your friend. I’m a HORRIFIC speller... that little squiggly red line is my BFF. If my seven year old can articulate a better email than you, then you’re chances of me accepting your book for review aren’t very good. I look at it like this: If your review request email is badly written, I can’t imagine trying to get through an entire book.

6. 

If you want your book reviewed within a certain time frame, ASK. Let me know, or it just goes to the back of a very long line... My review queue is CRAZY- I do my best, but I guarantee nothing!

7.  

Watch what you say on Twitter... or on ANY social network AND who you say it to. I’m totally not even being sarcastic either. This is VERY important. There are certain authors that I REFUSE to read because of things I’ve seen posted from them on Twitter. Yeah... their book may be the best thing since the freaking Internet- guess I’ll never know.
 

If you KNOW me at all or have ever witnessed one of my Twitter conversations *giggles* then you know I’m not exactly the picture of freaking “nice, sweet, chaste, ethical or modest” Right? But, I’m also not trying to sell books... so do with that what you will!

•    •    •    •    •    •    •    •    •    •    •    •

 

Now... FOR ME, if the following things occur the chances are VERY slim that I will review your book:

“DO NOT-DO”
(the unacceptable)

1. 

When you are requesting a review or even “casually” bringing up your novel to me, DON’T say to me “I know you’ll love my book.”
 

Seriously. This totally freaking irritates me! HOW do you know I’ll love your book? Name me 5 books that I LOVED, that somehow relate to your genre of writing. If you’ve looked at my blog and researched ME enough to KNOW that I’d love your book- then you should be able to tell me.  

2. 

DON’T address an email, “Dear Blogger”. I get that you’re busy. Hey... ME TOO! But again, if you’ve taken the time to GLANCE at my blog- my NAME is at the bottom of EACH and EVERY post. I’m not even picky, I’ll take ,Bookish Brunette’ and of course I’m ever partial to ‘Zombie Queen’ *grin*. But addressing me as ‘Book Blogger’ tells me several things:

• You didn’t even LOOK at ONE post on my blog. If you don’t care, then neither do I.
• You surely can’t know anything about what types of books I may enjoy.
• That ‘Book Bloggers’ are all interchangeable to you. If you’ve worked with any of us, then you know this is in fact, very much NOT the case.

3. 

If I say no to your request once, and you feel you MUST ask again... Fine. But, I’m PROBABLY going to say no again. DON’T get mad, WHY would you WANT me to review something I don’t think I would like? Do you really want me to give you a negative review? I HATE writing bad reviews. Seriously.

4. 

DO NOT SEND ME THIS:

Hi,

My  book is called “****”. It’s Science Fiction. I would love for you to review it on your blog.

Thank you,

****

WHAT??? I can’t tell you how many of these I get. Um... No. I’m sorry, I don’t have time to hunt down a description and decide whether or not I want to review it or not. Not because I think I’m ‘so important’ but because I’m busy.

SEND ME LINKS, or give me ALL THE INFO that I’ll need to know about you and your book in your email! (refer to #1 on the “To-Do” list)

5. 

Dude... DON’T insult me or my blog. I once had someone tell me that my blog was “too pink” but they’d still like me to review their book. Really? No thank you- me and my PINK, stiletto rated blog of AWESOMENESS have better things to do.

6. 

DO NOT assume that I’m going to review your book. ASK ME. I absolutely can’t stand when I get a “request” that says, “When will your review be posted?”
 

How about, “Never. Is never good for you?” because when you just assume that I have the time or that I WANT to read your book, I’m going to be a tad irritated.

7. 

DO NOT ask me to review your book on Twitter. This irritates me. I’m sorry, and this may make me a horrid human being... Well, so be it. Go to my blog and shoot me an email, it takes five minutes total. There are a few reasons for this, and I’ll name them for you:

• I keep all my review requests in a special folder in my email, so I’m able to refer back to it and contact the author. Over Twitter, I have no such email... and chances are your request has thus gotten lost.
• When you ask me over my Twitter feed, I have a real issue saying NO if I have no interest in reading your book. Hey, it happens. If you write historical war fiction, chances are I totally don’t want to read it at all. Not saying the writing isn’t amazing, but guess what? It’s not something I’m into. And honestly, do you want me tweeting to 2,500 people that your book holds no interest to me? Yeah, neither do I. Just don’t do it.
• The exception to the ‘NEVER’ ask over Twitter rule, is if I’ve already shown interest in reading your book (ex: it’s on my Goodreads wishlist or something similar). Then, and only then is it acceptable to assault my twitter feed.
  

Hopefully this will help... someone. And honestly, if I seemed harsh or hateful- I totally didn’t mean to. I’m just an honest and often times sarcastic type of chick (comes in handy with the whole review thing and all) Thanks for having me on Aaron!! Wicked thrilled my opinion is soooo sacred to you!

~Ashley~
The Bookish Brunette

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Author Aaron Patterson: Blog: The Worst Book Ever.

How Much Should An eBook cost? Part #2

How Much Should An eBook cost? Part #2

eBooks are a big thing and will in time replace print books. I do not say this cuz I hate books or bookstores, I say it cuz it is the truth. You notice how I use slang here on this blog? It is cuz it drives some of you literary types nuts... hee hee, I got to have some fun or I will go crazy!

Sorry, that was a bit of a rabbit trail. Now to the main event.

In the last post we looked at pricing for fiction, and saw how it is not the money per book but the monthly income. This will change how you look at eBooks, how you market and plan your marketing.

So to re-cap, it is about volume and fans. Your worth as a writer is not in the per unit sale but the monthly income. And if you want to really get picky, your worth is in what you sell in a year and ten years from now. I plan to be around for a long time and what I do is what we call the "Long Look."

The Sweet Spot.

As one comment in the last post said, some sweet spots are different from others. Each book is different. Some sell well at 2.99 and some at 4.99, it is up to you to test the market. The other thing to consider is that the market is changing all the time. It used to be that a book at .99 would sell a ton but now not so much. Some even have worse sales numbers at the .99 price point. Why is that?

Well, because people look at things different. Maybe all the self-published books are priced low so the reader thinks if a book is low it will suck. We need to keep testing and find out where the market is and what it is doing.

Now what about non-fiction?

Non- fiction is so different and does not sell as well as fiction. Most books that are non-fiction are sold at an event or by hand by the author. Also NF eBooks have a different fan-base. They are going to be the last to change over to E.

But as we see with textbooks they are making the switch right now, soon all schools will use them, students will buy expansion packs to get the latest update but not have to buy the new book.

So how do you price a NF eBook?

Again, testing. But as a whole 5.99-9.99. You are not talking volume with NF so you need to look at it different. Even with some fiction if you have a small fan-base you might look at pricing it higher to get the most out of each sale. I have one author that has all her books at 9.99 because it is a narrow book. She does well at the higher price cuz not everyone will like what she writes.

If you write a book on how to sell a house, you might price it at 7.99. Look at all the other main stream books with your subject matter and try to under cut them, but look at apples to apples. If other books on selling houses are in the 9.99 range do the same but price it like 8.97. Not to much lower but just enough to get you noticed.

One more thing you can try is a blog tour. They are not done as much with NF but that is just why you should do one. Finding bloggers that review NF might be hard but you will be getting in front of the right readers. Look into sites that talk or blog about your subject and work with them. NF is also a good eBook to sell on your own website or blog as again your readers are not as many and you will want to save their email and contact info.

Ask for reviews.

NF most of the time is information and helps people. Ask people that have read to leave a review. This will help sales and add value to your book so the reader feels good about forking over more money for your eBook.

Tag yourself to other books and authors that sell similar eBooks. This goes for any eBook or book on Amazon. Learn how to tag and use the tool Amazon gives you. If you want to learn about tagging I have a post on it, just click HERE.

In the next and final post on eBook pricing I will look at all the literary arguments against low eBook pricing. From the you are worth more side to the you will ruin the market side. It is all just a different way of saying "I'm Scared of Change!" But let us look and ponder the bad side of eBooks.

Again, remember. You want to reach the most people(fans) and get the highest return (Money) out of each sale. The SWEET SPOT is there, it is up to you to find where it is. It is not what people are willing to pay but what they WILL pay.

Cheers



Author Aaron Patterson: Blog: The Worst Book Ever.