Learn how to Self-Publish

I Will Hold Your Hand. 

In the past I have worked with many writers who wanted to self-publish. I consulted and in other words held their hands as they tread the sometimes scary waters of the publishing world. Most of my clients have gone on to not only publish their own books but become national bestsellers. 

Some of you have taken my webinars and I am glad to see many of you doing really well and tearing it up out there. I have done this a few years now and have some good ideas that can give you an edge over the average Joe…sorry Joe… out there when it comes to having a great product and with what I have done with my publishing houses I feel the need to pass along some of that information. 

If you have listened to me online or heard me speak at a conference you know that I am a huge dork and not much for sparing you for your feelings. I figure this is a business and you want the truth over a pat on the back. 

All this being said here is how it works. 

What you get:

60 days of coaching

Meetings in person or over the phone if you are out of state.

Together we will take your MS from a WORD doc to in "Print"

I will show you how to get your book through the editing process.

Connect you with the right people to get your book converted to an eBook.

Help you find and get an amazing cover created. 

Have your book designed and layer out for print.

Help you set up all your accounts online and with booksellers. 

COST:

Cost of this will depend on your book. The price if for coaching and contacts to give you everything you need to succeed. Each client is different and has different needs but budget for 3-5K. I can only work with one person at a time due to my own busy life so openings are limited. 

If you are serious about this business and want to make a living as a writer this is a great opportunity. Let me know if you have any questions. 

Aaron

Author Aaron Patterson: Blog: The Worst Book Ever.

My Journey to Amazon Bestseller by Indie Publishing: Guest Post by Debra Burroughs

My Journey to Amazon Bestseller by Indie Publishing – by Debra Burroughs

Although I published my first book two years ago with a small press, about a year ago I plunged headlong into the dark unknown of Indie Publishing.

Well, it’s not really dark or unknown, that’s just how it felt to me – at first. My first book, CHICANA, a labor of love that took me over two years to write, did not set the world on fire as I had hoped. I had visions of going on The Oprah Show and The TODAY Show to talk about my gripping and compelling story, but the invitations never came.

After I decided to go it alone, I was determined to learn all I could about self-publishing and how I could market my books to the masses. From the day I made that decision, I voraciously devoured everything I could find on the subject.

I began by following the blog thewritersguidetoepublishing.com, which posts every day on all things indie (which was a fantastic place to start). I read J.A. Konrath’s blog on self-publishing, Bob Mayer’s Write It Forward blog, and Kristen Lamb’s WarriorWriters.wordpress.com. I joined KindleBoards.com and hung out there in the Writers’ Café, interacting with other indie authors.  

Here is a list of some of the books I read to learn about Indie Publishing:
Dollars & Sense: The Definitive Guide to Self-Publishing Success (by Carolyn McCray et al)
Smart Self-Publishing: Becoming an Indie Author (by Zoe Winters)
Let’s Get Digital (by David Gaughran)
The Indie Journey: Secrets to Writing Success (by Scott Nicholson)
How To Really Sell eBooks (by Jon F. Merz, who turned me on to TweetAdder.com)

I know we all think we can write the “great American novel,” but you will find you improve with each book you write. And the more you read, the better you get, so regularly read top authors in the genres you want to write. You’ll be surprised how it will improve your writing.  

Here are some of the writing books I read to improve my writing skills:
Plot & Structure (by James Scott Bell)
Hooked: Write Fiction That Grabs Readers at Page One and Never Lets Them Go (by Les Edgerton)
Story Engineering (by Larry Brooks)

After all of that, I have to tell you that my best marketing promotions are done on Twitter (with the help of TweetAdder) and those I have done in conjunction with the Indie Book Collective (IndieBookCollective.com), I have found, at least for me, that cross-promoting with other good authors can be very successful.

Using a combination of a Free promotion and a cross-promoting campaign, I was able to get my latest release, Three Days in Seattle, into Amazon’s Top 100 Paid for 15 days in a row last month and it has sold over 17,000 copies since its release at the end of February, 2012.

I believe that through all I have learned on this exciting indie-publishing journey, I can boil it down to three things – write a good book, have a professional and attention-grabbing cover, and market the heck out of it (which is the hardest part).

In the end, as I have been told by long-time and successful authors, the best promotion for your books is to write another great book. I am getting ready to release my fourth book this June, The Scent of Lies, and plan two more before the end of 2012.  

What has your publishing journey been like?

You can follow Debra on Facebook, Twitter@DebraBurroughsAuthor and also check out her website@http://www.debraburroughsbooks.com  

About Debra Burroughs:
Debra Burroughs grew up in the San Francisco Bay Area during the tumultuous 1960′s, during the time that the Civil Rights Movement was gearing up and racial tensions were mounting. Her parents moved the family to a more peaceful town in the Central Valley of California, where she became the assistant editor of her high school newspaper and even had a teen column in the city paper.

Starting college, she majored in broadcast journalism, but over time she changed her major to business. Even though she moved her focus to the business world, she never lost her love for writing. She always hoped one day to return to it.

Over the years, with a large Mexican family, she heard many stories about their history, particularly from her grandmother and mother. As she would relay these colorful and heart-wrenching family stories to her friends, many times she would hear them say, “You should really write a book about that.” So, finally, she did. CHICANA, a Memoir debuted in November, 2010. Her other books include Three days in Seattle and She had no choice.  

Author Aaron Patterson: Blog: The Worst Book Ever.

So you wanna sell a ton of books huh? (RANT)

*RANT! Warning RANT!
Sometimes I feel like this eBook thing is like going to Vegas. Authors from everywhere, are all on the plane whooping it up, drinking and full of visions of the money-filled pools of their future. But on the airplane ride back, sad faces and hung over looks cover the silent air like a wet, dream-crushing-blanket.

What is it all about? Why is the thought of quick money and no work get us every time! I mean we buy lottery tickets, pull the lever shoving more coins in, waiting for that chime to sound. Have we learned nothing? Are we all still just dumb drooling beasts looking for the next easy kill, only dressed in heels and designer suits instead of fur and loin cloths?

March was a stellar month for me, I know...lame, you SUCK Aaron and all that! I get it...I even get the nasty reviews some of you left, (I know it is another writer, the lingo gives it away). I mean, your book does not sell, or you think you can write circles around me. Well, you may be right. I never claimed to be a great writer, it is all a journey. Crap... now I am off target. The point is, there are so many writers, (I am not even going to call them authors as that would be giving them credit), out there, that are bitter, cruel, and just mean because they had a dream of hitting it big, and that dream is gone.

There are no shortcuts. No easy to make it, and even if you do make it there are some really lame things that come with selling a ton of books! (That sounds like a candy bar!)

Anyway, back to my killer month, Moved 11k copies of Sweet Dreams, 6200 of Airel, 1500 of Dream On, and 950 of In Your Dreams. It was amazing and my fans and readers...you ROCK...in a big way!

I know, this is a Rant and all a mess, deal.

So, good month, good year, and this year is going to blow your mind! I mean it...really. But what is the downside? Mean writers all butt hurt cuz their book has a crap cover? Yeah. Bitter indie peeps mad cuz they have the BEST BOOK IN THE WORLD, but it sells 10 copies a month? Yup. Bad reviews from someone who has left...just one review--on your book! Hmmmm...gee I wonder who that could be, a writer who made a new account just to leave you a bad review maybe? LOL So funny... I am busting up here! (I am not angry...just seems silly to me to go to all the trouble just to leave a bash...heck, you can do that here!)

What I am trying to say and have said so many times before, is this. You have to WORK! Day in and day out, re-edit, new covers, test, change prices, market, tweet, talk, be nice, deal with idiots, push, fight, write, sleep here and there, market more, try new things, fail, work some more and keep going no matter what happens! You can't expect it to come easy or for your book to hit, this is a game, learn the game, play well, and cross your fingers. (Run on sentence...I know.)

Work this like it is a full-time business, or it never will be one! You have to go at it like a pro, don't compete with the indies or self-pub crowed, you need to fight New York! go up against James Patterson! So your cover is better than some indie...big deal, is it better than Dean Koontz? I mean I want to own Twilight! Hang out with the people that are doing something, moving and working hard. Not the groupies that just leach off each other and never sell... (Free advice.)

OK, I know I am going off and I really don't know if this even has a point. But take from it what you will.

Oh, and LEARN! Take the SHU webinars, or some classes. This is your future, take charge, own it and lets make some waves!

Surfs up!

Author Aaron Patterson: Blog: The Worst Book Ever.

IBPA Publishing University (Amazon, Bella, and Me!)

Next week I will be going to SanFran as a guest of Amazon.com. Just saying this sounds a little weird as a year ago just being able to have a email contact with the book giant was super cool! Now I get to go speak with them as well as an amazing author like Bella Andre!

I will be talking about eBooks, marketing, and social media. I am amazed to see the relevance of this conference. From speakers like Mark Coker of Smashwords to the publisher of Publishers Weekly, and Google.

What does all this mean?

It means that the new publishing world is starting with the small presses like StoneHouse Ink and working up. In time the big boyz will be hooked in and time will tell what will come out the other side. But going to other conferences where there was not a single class on eBooks to this is a breath of fresh air.

Oh, I almost forgot, the CEO of Goodreads is even going to be there! how cool is that!

Some things I would like to see or at least talk about with Amazon are as follows:

1. Will we Indies ever get the same benefits as the Big 6? Such as Free sales, not just in Select, pre-order listings for eBooks, cool author pages and book listings with video and all the same things the Big 6 now have.

2. More human interaction. A 24 hour notice on problems without the "I will delete your account" threats. I know, your legal team is the one who writes all that junk, but come on!

3. Better wording on legal contracts and less control in the Select program. i.e. Make it okay to give away free eBooks on a blog or site, be open to blog tours and giveaways so we can market and push them to you etc...

4. Better control on Createspace. Link books faster, better cover color, or use the Kindle image, maybe even a upload front cover area for the product page. More options for covers and things like that.

5. Can we have better reports? A per day option?

6. Better review control. Must read the book, some reviews the person even says that they did not finish. Take off reviews from people that are just there to make trouble, maybe a higher level reviewer has more power so their review makes your stars jump more...not sure, just not so lax.

7. More advertizing options.

This is just a few things that have been on my mind, but I am sure more will come up. If you have anything you might want to say, leave a comment and I will see what I can do.

If you are in the area, come on out to the conference, it would be great to meet you!

Author Aaron Patterson: Blog: The Worst Book Ever.

Guest Post by J.R. Rain: (The Waiting Game is Over)

The Waiting Game is Over
by J.R. Rain

Hi there. My name’s J.R. Rain and I’m a self-published author. No, this isn’t an AA meeting. In fact, I’m proud to say that I’m a self-published author. Admittedly, this designation once had a negative connotation to it. Now, not so much.

Now, thanks to Amazon Kindle, Barnes & Noble Nook and a place called Smashwords, writers from around the world are publishing their books independently, giving birth to the indie author.

I kinda like that: indie author.

It fits me. I’ve always been independent, from my complete inability to play well with others (read: bosses), to living on the fringes of society.

Yes, indie author. I like it. It fits. I’ll take it.

Like many indie authors on Kindle and Nook and elsewhere, I had gotten close to selling books to the major New York publishers. Specifically, The Lost Ark nearly sold to Mira Books, Moon Dance nearly sold to Kensington and Dorchester and Elvis Has Not Left the Building nearly sold to St. Martin’s Press.

That’s a lot of nearlys.

Meanwhile, while I waited months and months and months to hear from these publishers (Kensington never gave me a response...do you sense some bitterness here?), I went bankrupt, lost everything, and was generally one big, pathetic mess.

All because I was pursuing my writing dream.

All because I was waiting.

Then came Kindle. In 2009, I had heard about this thing called Kindle, that Amazon was allowing authors to publish directly onto their “platform” and, subsequently, directly into their bookstore.

Oh? I was intrigued.

Turns out, publishing with Amazon Kindle was the best choice of my life. It also turns out that these traditional publishers (see above) had done me a phenomenal service. By not publishing my books and leading me along and dashing my dreams, they gave me a great gift:

Product.

I still owned the rights to all my books. Books that didn’t quite fit the typical mold--like a soccer mom private detective who just so happened to be a vampire--a book I had written in 2003. A man writing about a woman was apparently taboo, and more than one publisher rejected it based on this alone. Now my “Vampire for Hire” series has gone on to sell more than 400,000 copies, hitting #1 in many categories. Maybe a man can write about a woman. What a concept.

Now publishers approach me. In fact, I had the very great pleasure of turning down a major publisher’s offer a few months back. Their offer wasn’t much of an offer. Put it this way: they were offering to take my money and my rights.

It was an easy no, although a part of me was flattered. And why wouldn’t I be flattered? I’m forty years old and I had spent the greater part of my life pursuing a writing dream.

Thanks to Amazon, I’m living my dream. Amazon, Barnes & Noble and Smashwords.

Sometimes people just need a voice, and, as it turns out, writers just needed a platform, an outlet. We got that initial outlet thanks to Amazon Kindle. Publishers told me they didn’t know how to market my books; well, I had a fair idea how to market my books. Turns out it wasn’t that hard to do, after all, and it was a lot of fun, too.

And this brings me back to my main point:

Thanks to Amazon’s revolutionary approach to getting books to readers, by helping authors bypass the traditional publishers, they have given us the gift of time. They have freed us from the waiting game. The endless waiting. The mind-numbing and soul crushing waiting.

That, in and of itself, is priceless.

Now, the waiting game is over, and the living game begins. Now I can spend my time writing the best books I can, with the full knowledge that they will be published on my terms, and in my time. My time.

That, in and of itself, is priceless.

--J.R. Rain

Friend J.R. on Facebook
Website
Follow J.R. on Twitter

BOOKS BY J.R. RAIN

VAMPIRE FOR HIRE
Moon Dance
Vampire Moon
American Vampire
Moon Child
Vampire Dawn (coming soon)

THE JIM KNIGHTHORSE SERIES
Dark Horse
The Mummy Case
Hail Mary (coming soon)

ELVIS MYSTERY SERIES
Elvis Has Not Left the Building
You Ain't Nothin' But a Hound Dog (coming soon)

THE SPINOZA SERIES
The Vampire With the Dragon Tattoo
The Vampire Who Played Dead
The Vampire in the Iron Mask (coming soon)

THE GRAIL QUEST TRILOGY
Arthur
Merlin (coming soon)

WITH SCOTT NICHOLSON
Cursed!
Ghost College
The Vampire Club

WITH PIERS ANTHONY
Aladdin Relighted
Aladdin Sins Bad

STANDALONE NOVELS
The Lost Ark
The Body Departed
The Silent Echo (coming soon)

SHORT STORIES
The Bleeder and Other Stories
Teeth and Other Stories
Vampire Nights and Other Stories
Vampire Blues: Four Stories

SCREENPLAYS
Judas Silver
Lost Eden

SHORT STORY ANTHOLOGIES
Vampires, Zombies and Ghosts, Oh My!

Author Aaron Patterson: Blog: The Worst Book Ever.

Traditional vs. Self-Publishing: The Good, Bad & Ugly (Guest Post by Kristiana Gregory)

Traditional vs. Self-Publishing: The Good, Bad & Ugly
By Kristiana Gregory

For the past 35 years I’ve been a professional writer and have published more than two-dozen middle-grade and young adult novels for traditional houses: Harcourt, Scholastic and Holiday House. And as of last November, I’m also a self-published author. From big signings and national tours to now managing the whole thing myself, I can say there are joys and stresses to both routes:

Time: With several books I’ve waited at least two years between acceptance and seeing them in print, and often have already turned in the final manuscript before receiving the contract. With self-publishing you just click a button. It’s instantly gratifying to publish right away, but the time it takes with a traditional house isn’t for naught (points below:).

Support: Editorial, sales and marketing is a huge plus with regular publishers as is Production. This is the cover design, copyediting, formatting, and adding the title to their catalogue. It’s a team effort getting a book out to libraries, schools and stores. When you’re on your own, all this is up to you.

Economics: Okay, here’s the money part. An advance with traditional publishers is actually a loan against your future earnings, which may or may not blast out of the park like J.K. Rowling. If your works don’t sell, the advance is it, probably gone by Christmas, and it’s time to start the process of submitting and waiting—and waiting—all over again. Publishing with, say, Amazon Kindle, there’s no up-front money but you’re guaranteed 70% of sales if your title is priced at $2.99 or above.

Royalty statements: Traditional publishers send these in the Spring and Fall, reflecting earnings from the prior nine months. My recent novel, STALKED, took two years to write and edit, then my artist son did the cover. I published it on Amazon Kindle in November and received a check in December! A monthly royalty, wow!

Trends: Success with traditional houses often depends on fads and inflated expectations for profits. I was invited to create two paperback series for young readers, which the publisher initially loved but soon cancelled. The reason? Despite mountains of fan mail from kids, parents and teachers, sales weren’t as brisk as hoped for. Now out on my own, I can directly reach my readers with new adventures.

All this to say, there are benefits to both approaches. I’m deeply grateful to my former editors and publishers. They put my stories into the hands of so many children, many of whom are now adults reading to their own kids—and many of these kids have e-readers! What a great time in history to be an author.

** Kristiana Gregory’s most recent novel is STALKED, a young adult thriller set in NYC in 1912, available on Amazon Kindle -- CURIOUSLY ODD STORIES is also on Kindle

Author Aaron Patterson: Blog: The Worst Book Ever.

Guest Post: Paul Bishop: WHY PULP?

WHY PULP?

PAUL BISHOP (AKA: JACK TUNNEY)

Far too much of today’s fiction output is bloated filler designed to turn books into 700 page doorstops under the false assumption more is better. If you’re like me, you don’t have the time or patience to plow through 700 pages to read a story better served in 300 pages – or less.

The writers who work on the pulp magazines from back in the day understood this. Their audience wanted stripped down yarn filled with action, twists and turns, all with the point of providing reader satisfaction.

Hero pulps from the ‘30s and ‘40s, such as The Shadow, Doc Savage, and The Avenger, pull major collector’s prices today. To a lesser extent so do the weird menace and aviation pulps. Western pulps can still be had for bargain prices as can many of the romance and sports pulps.

The best of the sports pulps, Fight Card Magazine, however, demands the same high collector’s prices as the popular hero pulps. The stories in Fight Card Magazine were a definite cut above the stories in the multitude of other sports pulps. The most collectible issue of Fight Stories Magazine contain two-fisted tales of Sailor Steve Costigan written by the creator of Conan, Robert E. Howard.

It was Howard’s boxing tales along with many others from Fight Stories magazines that are among my pulp favorites. They have long held sway in my imagination, yet there was no modern home for their novelette length – until now.

The advent of e-publishing has not only provided a viable publishing platform for the 25,000 word novelette, but also a way to reach specific niche audiences hungry for these types of tales.

The Fight Card series, created by myself and prolific writer Mel Odom, is inspired by the boxing tales from the best of the sports pulps. Told in the straightforward, hard-driving, two-fisted pulp style, the yarns we spin under the Fight Card banner are designed to be read in one or two sittings while still providing major bang and satisfaction for your reading dollars.

Published under the unifying pseudonym Jack Tunney, the first two Fight Card books have just debuted across all e-book platforms. Felony Fists (written by myself) and The Cutman (written by Mel Odom), take different approaches to their boxing tales.

Felony Fists has a crime twist with L.A.P.D. detective /boxer Patrick “Felony” Flynn facing down Solomon King, a brutal heavyweight contender owned by mobster Mickey Cohen. Flynn’s mandate – put King on the canvas and stop Cohen from taking over the L.A. fight rackets.

The Cutman is an adventure yarn. Merchant Marine Mickey Flynn, Pat’s older brother, is in the ring in Havana battling the human killing machine Simbari. The fate of Mickey’s ship and her crew hanging in the balance.

Next month, Split Decision by Eric Beetner – a noir tale to stand with the best of the Gold Medal originals – will be Fight Card’s main event.

In the following months more top notch tales from top notch storytellers with an affinity for fisticuffs and pulp-style writing, along with more tales from myself and Mel Odom, will be climbing into the ring.

If you enjoy two-fisted, straightforward, timeless storytelling give Felony Fists or The Cutman or both a try, and let us know what you think.

FIGHT CARD: FELONY FISTS

JACK TUNNEY

Los Angeles 1954

Patrick “Felony” Flynn has been fighting all his life. Learning the “sweet science” from Father Tim the fighting priest at St. Vincent’s, the Chicago orphanage where Pat and his older brother Mickey were raised, Pat has battled his way around the world – first with the Navy and now with the Los Angeles Police Department.

Legendary LAPD chief William Parker is on a rampage to clean up both the department and the city. His elite crew of detectives known as The Hat Squad is his blunt instrument – dedicated, honest, and fearless. Promotion from patrol to detective is Pat’s goal, but he also yearns to be one of the elite.

And his fists are going to give him the chance.

Gangster Mickey Cohen runs LA’s rackets, and murderous heavyweight Solomon King is Cohen’s key to taking over the fight game. Chief Parker wants Patrick “Felony” Flynn to stop him – a tall order for middleweight ship’s champion with no professional record.

Leading with his chin, and with his partner, LA’s first black detective Tombstone Jones, covering his back, Patrick Flynn and his Felony Fists are about to fight for his future, the future of the department, and the future of Los Angeles.

FIGHT CARD: THE CUTMAN

JACK TUNNEY

Havana, Cuba. 1954.

Mickey Flynn is an ex-Korean War vet turned merchant marine. He was born in the ghettos of Chicago and raised in an orphanage with his younger brother, Patrick. He was one of several young men who received an education from the nuns at St. Vincent’s.

But he was also taught the "sweet science" by Father Tim, a Golden Gloves boxer and retired police officer who only knew one way to bring a troubled boy to manhood. Father Tim worked with his young charges, taught them how to jab and punch and throw a hook that seemed to come out of nowhere. When the young men left St. Vincent's (Our Lady of the Glass Jaw), they were changed, fit and ready to take on the troubles the encountered around the world, no matter where they found them.

Now Mick's in Havana, working on WIDE BERTHA, his ship. After surviving a fierce storm at sea, the last thing Mick and the crew need to do is get crossways with the Italian organized crime flooding Havana, but it doesn't take much to put him in the cross hairs of a vengeful mob boss working for Lucky Luciano.

Unable to get free of bad luck and unfortunate circumstance, Mick ends up in the ring in an illegal boxing match fighting a human killing machine.


About Paul:
A novelist and screenwriter, Paul Bishop also has a distinguished career with the Los Angeles Police Department, where he has twice been honored as Detective Of The Year. With over thirty years experience investigating Sex Crimes, Paul brings a gritty realism to his writing along with a healthy dollop of hard earned gallows humor.

As a nationally recognized interrogator, Paul appears regularly as one of two principal interrogators on the hit ABC reality series Take The Money And Run . . .

His novels include Hot Pursuit, Deep Water, Penalty Shot, and four novels in his L.A.P.D. Detective Fey Croaker series: Kill Me Again, Grave Sins, Tequila Mockingbird, and Chalk Whispers. He has also published two short story collections, Pattern Of Behavior and Running Wylde, as well as writing scripts for episodic television and feature films.

Check out Paul's blog HERE
And friend him on Facebook
And as you tweet follow Paul on Twitter



Author Aaron Patterson: Blog: The Worst Book Ever.

How Much Should An eBook cost? Part #2

How Much Should An eBook cost? Part #2

eBooks are a big thing and will in time replace print books. I do not say this cuz I hate books or bookstores, I say it cuz it is the truth. You notice how I use slang here on this blog? It is cuz it drives some of you literary types nuts... hee hee, I got to have some fun or I will go crazy!

Sorry, that was a bit of a rabbit trail. Now to the main event.

In the last post we looked at pricing for fiction, and saw how it is not the money per book but the monthly income. This will change how you look at eBooks, how you market and plan your marketing.

So to re-cap, it is about volume and fans. Your worth as a writer is not in the per unit sale but the monthly income. And if you want to really get picky, your worth is in what you sell in a year and ten years from now. I plan to be around for a long time and what I do is what we call the "Long Look."

The Sweet Spot.

As one comment in the last post said, some sweet spots are different from others. Each book is different. Some sell well at 2.99 and some at 4.99, it is up to you to test the market. The other thing to consider is that the market is changing all the time. It used to be that a book at .99 would sell a ton but now not so much. Some even have worse sales numbers at the .99 price point. Why is that?

Well, because people look at things different. Maybe all the self-published books are priced low so the reader thinks if a book is low it will suck. We need to keep testing and find out where the market is and what it is doing.

Now what about non-fiction?

Non- fiction is so different and does not sell as well as fiction. Most books that are non-fiction are sold at an event or by hand by the author. Also NF eBooks have a different fan-base. They are going to be the last to change over to E.

But as we see with textbooks they are making the switch right now, soon all schools will use them, students will buy expansion packs to get the latest update but not have to buy the new book.

So how do you price a NF eBook?

Again, testing. But as a whole 5.99-9.99. You are not talking volume with NF so you need to look at it different. Even with some fiction if you have a small fan-base you might look at pricing it higher to get the most out of each sale. I have one author that has all her books at 9.99 because it is a narrow book. She does well at the higher price cuz not everyone will like what she writes.

If you write a book on how to sell a house, you might price it at 7.99. Look at all the other main stream books with your subject matter and try to under cut them, but look at apples to apples. If other books on selling houses are in the 9.99 range do the same but price it like 8.97. Not to much lower but just enough to get you noticed.

One more thing you can try is a blog tour. They are not done as much with NF but that is just why you should do one. Finding bloggers that review NF might be hard but you will be getting in front of the right readers. Look into sites that talk or blog about your subject and work with them. NF is also a good eBook to sell on your own website or blog as again your readers are not as many and you will want to save their email and contact info.

Ask for reviews.

NF most of the time is information and helps people. Ask people that have read to leave a review. This will help sales and add value to your book so the reader feels good about forking over more money for your eBook.

Tag yourself to other books and authors that sell similar eBooks. This goes for any eBook or book on Amazon. Learn how to tag and use the tool Amazon gives you. If you want to learn about tagging I have a post on it, just click HERE.

In the next and final post on eBook pricing I will look at all the literary arguments against low eBook pricing. From the you are worth more side to the you will ruin the market side. It is all just a different way of saying "I'm Scared of Change!" But let us look and ponder the bad side of eBooks.

Again, remember. You want to reach the most people(fans) and get the highest return (Money) out of each sale. The SWEET SPOT is there, it is up to you to find where it is. It is not what people are willing to pay but what they WILL pay.

Cheers



Author Aaron Patterson: Blog: The Worst Book Ever.

How Much Should An eBook Cost? Part #1

How Much Should An eBook Cost? Part #1

This is a big topic in the writing world. Most readers are open to paying a higher price if it is a well known author, but who does not want a cheap eBook?

I will take a short amount of time over a few posts to talk about eBook pricing in the fiction world and also in the non-fiction world.

First, we need to look at how we SHOULD look at eBooks and price/value. To think of a paperback as a per unit price/value is fine. But to take your value as an author with a per unit price for an eBook, is just silly.

The Big 6 want us to believe that price=quality. But the low priced books, (Indie or not) have shown that this is not the case. Price=Price. I say that if you have a high priced eBook you are greedy and a mean person, or maybe just hate puppies and little children. This is the truth of the matter, if you are a big publisher and have high priced eBooks you are ripping off the readers.

The Big 6 say we have low quality and I say they are greedy. eBooks are cheap, they do not cost a lot to put online and take little to maintain or manage. Where is the cost? Anyway... I could go on and on about this and we will explore it later. What should an eBook cost? As a Indie what should you price yours at and is there a better way of doing things?

Here is what you want.

Highest number of units sold:

Highest return:

If one has to give way to the other, you are doing it wrong. In the eBook world it is monthly return, not a per unit price. Look at how much you make per book per month. Not what you make per sale.

It is all about Volume baby!

So you want to price your eBook at the highest price, and still reach the most people. With some books this is 9.99 and with others it is .99.

If you reach 1000 people a month at 2.99 but can make more money at 4.99 and only reach 500 people, drop it back to 2.99. It is not about the money, (that will come later,) it is about building fans. So, if your reach more people every month, and your numbers stay the same or go up, you are in a good price per person rate.

Now if you have a book that is dropping in numbers,(Ranking or number of copies sold each month) mess with the numbers until you can stop the bleeding. The goal is to keep your book sales and numbers up.

I will give you an example. One of my books I priced at 8.99. I sold about 200 copies a month. I dropped it down to 2.99 and now sell 400-600 a month, I do not make that much more, if any, but I reach more people. Now, I have tried to sell this title at .99 and at that price, still only sell 600 or less. So I found my sweet spot, 2.99 reaches the most people and makes me the most money. I would make a little more at 8.99 but would have to give up the people.

Again, remember that to figure out your value as a writer with eBooks, it is not about the price of the book, but the monthly income. If Stephen King sold 100k eBooks at 14.99 the big publishers see that as a win. But if he would do it the way I am telling you here, he could sell 1 million eBooks at a lower price and make more money and reach more people. There is no loser except for the big publisher.

For any of you out there that still think I am giving away all my value as an author, that I am short selling my work, well... I say, are you full time? Do you want a good monthly income or do you want to sell a few books at a higher price to keep your pride intact? After all, that is what this is... pride, you want to think that you are WORTH a good high per book price, so will you let your own pride stand in the way of your own success? Because once you EARN the right, you like SK and other bestsellers can get a higher price as the fans will pay it.

We new authors, the Indie people have to build a fan base first, after that we can do more as we will have the fans to carry it all... and we will talk about will they pay more once they are used to the low price later...


Author Aaron Patterson: Blog: The Worst Book Ever.

Guest Post by CJ Lyons: Jack be Kindle, Jack be Nook: What you need to succeed in E-pubbing

Unless you have been hiding under a rock, you have seen the name CJ Lyons in the eBook and publishing new feeds all over the internet. She has a book in the top 10 on Amazon right now and made it to #2 beating out Lee Child. This is no small thing and as a blogger and writer I want to not just talk all about eBooks and the new way to publish, but I want to give you real life examples of other authors doing it.

We have seen Amanda Hocking, john Locke, Vincent Zandri and others all hit the Amazon top 10 list and what happens after that is always fun to watch. CJ was kind enough to grace us with a post so here she is... Thanks again CJ.


Jack be Kindle, Jack be Nook: What you need to succeed in E-pubbing

Aaron asked me to tell you guys how I got my start as an Indy author/publisher. It's one of those a funny thing happened on the way…type of stories.
You see, I initially sold to a major NYC publisher. That book, my dream debut, was a nice hardcover deal, a pre-empt, and garnered cover quotes from a dozen NYC bestsellers, including Sandra Brown. The editor wanted the sequel and it was already in the production line when the first book, my debut, was pulled from publication.

Why? Cover art--something I had no control over. But it meant my dream debut had crashed and burned.

I'd already made a leap of faith and left my medical practice after 17 years to pursue my life-long dream of being a full-time writer. And suddenly I was unemployed with no contract.

So what did I do? I kept writing. A few months later another NYC publisher came to me and offered me even more money to create a new series for them, which led to the Angels of Mercy medical suspense books. With the first book, LIFELINES, I became a National Bestseller.

I was able to pay my bills with my writing but I had several manuscripts that had undergone revisions and edits with NYC editors but never made it to publication for a variety of reasons--including those first two books. It nagged at me that these were books that had passed muster with NYC but the reading public would never see.
Then came Kindle. And Smashwords. And Nook.

Being a total cyber-klutz, I wasn't sure I'd be able to learn how to format and submit manuscripts, but with the help of Mark Coker's Smashword Guide, I mastered it. And so, by January 2010, I had four books on Kindle.

(new to e-book formatting? I made a short video walking you through the basics. You can find it here: http://www.norulesjustwrite.com/break-free-from-the-slushpile/)
I'd done my homework and read folks like JA Konrath who were true pioneers with self e-pubbing, but I was skeptical about his advice on pricing books at $1.99. So I priced mine between $2.99 and $4.99.

Then the Haiti earthquake struck. I decided since this was all an experiment anyway, I'd have nothing to lose by giving away my proceeds to Doctors Without Borders' relief efforts. In one month I sold 1800 e-books and was feeling pretty good about myself.

Even better was when the reviews began coming in. Not just from readers but from some wonderful bloggers who'd discovered my e-books.

I had several more manuscripts finished, so I hired a freelance editor who'd worked with NYT bestsellers and an artist to create new covers for all my books. By the end of 2010 I had eight books up, with fans clamoring for more, and was poised to make more in a year from my indy e-books than from my NYC contracts.

All this without any advertising other than listing the books on my website and including them in my monthly newsletter.

I continued to experiment with a variety of price points and for the first time ever, actually was able to track sales to see what worked and what didn't--something NYC publishing could take a lesson from! After discovering that one of my books, SNAKE SKIN, had great reviews but lackluster sales, I decided to experiment with giving it away in an effort to help it find its readership.

Giving away books has always been my main promotional effort. Before e-books, I would buy extra copies of my print books and mail them to my newsletter subscribers as special reader appreciation gifts. Now I routinely give away e-books and have built a Street Team of fans eager for a chance to read and review my new books.
(interested in how it works? You can find more info here: http://cjlyons.net/for-readers/join-cjs-street-team/)

Smashwords allows you to give a book away for free, but Kindle and Nook don't. So I set SNAKE SKIN for free on Smashwords and around three weeks later the free price finally propagated to Amazon. I woke up on Saturday morning to find 5,000 people had SNAKE SKIN on their Kindles.

Within 48 hours that number climbed to over 24,000 and at my agent's urging, I changed the price to 0.99. By the end of the month almost 40,000 people had downloaded SNAKE SKIN. Not only had SNAKE SKIN found its readership but sales of the rest of my books increased by 280%

I didn't like the 0.99 price as a full-time price because I thought it was "cheap" and under-valued my work. BUT as a special sale price it certainly was effective--gaining me new readers without losing me any money.

That was on a book that wasn't selling well. Could I risk reducing the price of my bestselling book, the one that paid the mortgage, from $4.99 to 0.99?

I decided it was worth a try. So for a limited time, my bestseller, BLIND FAITH, is on sale for 0.99. I don't know what will happen as far as long term sales, but in the first three weeks I've sold over 35, 000 copies, hit #1 on the Amazon Indie Bestseller list and #2 on the overall Kindle Bestseller list, so I'm pretty darned pleased.

What was the trick? I didn't do any big time promo for the BLIND FAITH sale. Just my normal newsletter and a few tweets and website/Facebook updates. So I can't take credit for this surge of sales.

I think it was a question of SNAKE SKIN already being on a roll, allowing everyone who viewed or bought it to see my name. Plus BLIND FAITH has a great cover and already had stellar reviews, so building on SNAKE SKIN's momentum was easier for it than an unknown book.

Could someone with only one book do this? Honestly, I think it would be very difficult. I'm learning that with online sales momentum builds more momentum until you reach a tipping point. You need plenty of books in your arsenal (I'd recommend at least 5-6) so that you can keep the momentum rolling from one book to the next.
No fancy tricks, no sleazy sales techniques, no expensive ads or trailers or sponsorships. Just readers who resonate with my brand of Thrillers with Heart and keeping an eye on my sales trends, ready to make those price adjustments when need be.

(in my mind, I imagine log rollers dancing across timber streaming down whitewater rapids—try that, NYC publishing conglomerates!)

Bottom line if you want to achieve success as an Indy: be nimble, be quick, be fearless. And never forget: it's ALL about the reader!

Thanks for reading!
CJ

About CJ:

As a pediatric ER doctor, CJ Lyons has lived the life she writes about in her cutting edge thrillers. In addition to being an award-winning, bestselling author, CJ is a nationally known presenter and keynote speaker.

CJ has been called a "master within the genre" (Pittsburgh Magazine) and her work has been praised as "breathtakingly fast-paced" and "riveting" (Publishers Weekly) with "characters with beating hearts and three dimensions" (Newsday).

Her newest project is as co-author of a new suspense series with Erin Brockovich. Learn more about her writing at http://www.cjlyons.net and find the tools you need to help you finish your novel and find your audience at http://www.norulesjustwrite.com


Author Aaron Patterson: Blog: The Worst Book Ever.

BLOGFEST 100! Guest Post by Martin king.

When I think of my childhood I have so many good and funny memories that it is hard to pick just one. If I stick to reading I would say the day I read three books in one sitting and went blond for 24hrs. I had a splitting headache and everything turned white, I freaked out and yes when it went away I went back to reading under the covers with a flashlight.

Here is Martin King:

You may wonder why I am doing this blogfest of 100 mini childhood stories on 100 different websites during the month of August. Well I’m wondering the exact same thing myself... it’s killing me!

So while just releasing my first book, launching my new website, having to decorate my mother-in-laws new apartment and working full time, I’m beginning to wonder is being a writer really worth it?

It reminds me of a childhood memory of what happened one day when we were around ten years old. Myself, Holly, Baker and I think my sister too (yes they do bear an uncanny resemblance to the characters in my book), were out walking in a field near where we lived. It was a hot day and we were all just in shorts and trainers.

Half way up the field we stopped to mess around in some trees, we were always clambering around in trees like little spider monkeys. Holly was up in one tree when he slipped and fell. Now he didn’t drop far and Holly was made of stern stuff so thankfully he didn’t hurt himself badly.

However, I failed to mention he fell into a whole ditch full of nettles. Now just remember back to the start of the story... that’s right he was only wearing a pair of shorts. The poor thing was stung on every inch of his body. Can you imagine the pain? And then watching him get covered all over in calamine lotion was probably no fun for him neither.

Well in some ways, trying to get published feels that painful. To everyone else driving around on that day – it was a hot, beautiful day. But nothing is ever what it seems. Writing a book to everyone else seems amazing.

“Wow, you’ve wrote a book!”

But the hard work and pain, the social networking and marketing... none of that was written on the tin.

But you know what, I watched my mate soon recovered and he still had his mates, his life. After all the hard work of trying to get my books published, no matter what, I’ve still got my friends and my wife and my life. But now they are written down on paper... and that becomes an eternal memory.
These blogs are all about fun and sharing. Thank you for reading a ‘#100blogfest’ blog. Please follow this link to find the next blog in the series:

http://martinkingauthor.com/blog/7094550076





Author Aaron Patterson: Blog: The Worst Book Ever.

Why Social Networking is a Must for Authors: Guest post by Dana Lynn Smith, The Savvy Book Marketer

Why Social Networking is a Must for Authors

by Dana Lynn Smith, The Savvy Book Marketer

Over the past couple of years, social networking has become an increasingly essential online book marketing strategy—one that you can't afford to overlook.

Reaching potential book buyers is the most obvious benefit of social networking, but not necessarily the most important one. For many nonfiction authors, developing relationships with peers and influencers is equally important. These contacts may review your book, recommend you to others, participate in your book launch, and publish your articles in their blog or ezine.

Social networking is ideal for generating word-of-mouth online book marketing, where your message gets passed along by others. For example, when people enjoy a book, article, blog, or video, they often recommend it to others online. This type of user endorsement is more effective than traditional marketing.

Here are some other benefits of social networking in your online book marketing plan:

*Building author platforms, expert status, and brand recognition
*Getting endorsements and recommendations for your books
*Driving traffic to websites and blogs
*Subtly promoting books, products, and services
*Learning from other authors in your genre or other experts in your field
*Increasing your opt-in subscriber list
*Getting speaking engagements or consulting customers
*Improving search engine optimization and search results ranking through back links from social sites.

Which social networks are most important for authors? For nonfiction authors, my top choices are Twitter, Facebook, and professional network LinkedIn.

For fiction authors, my top picks are Facebook and virtual reader communities such as GoodReads. Other sites may also be useful, depending on your target audience. For example, if you're writing for young adults, MySpace would be a good choice. Children’s book authors can network on JacketFlap. If your target audience is boomers, check out Eons. Also search Ning.com and Google for networks that serve specific niche audiences.

Here are a few tips for getting the most from social networking:

Be selective about which networks you join and who you invite as a friend. Only invite people who appear to share common interests with you.
Send personalized friend requests, introducing yourself and stating why you want to befriend the other person.
Get involved in the community. Add value by helping others, answering questions, and sharing resources and knowledge. Don't forget to share a bit of personal information about yourself.
Be careful not to appear too promotional. It's okay to promote your products and services on occasion, but don't make that your main focus. Sending out an announcement of your book launch is fine; sending frequent promotional messages about your book is not.

While social networking is a terrific online book marketing tool, it's also great fun to meet people all over the world who share your interests. If you haven't already jumped onboard, get started today!

About the Author

Dana Lynn Smith is a book marketing coach and the author of several book marketing guides, including The Savvy Book Marketer's Guide to Successful Social Marketing . For more tips, visit her book marketing blog and get a copy of the Top Book Marketing Tips ebook when you sign up for her free book marketing newsletter.

GoodReads
Myspace
JacketFlap
Enons
Ning.com
Savvy Book Marketer Guide:
Book Marketing Blog:
Newsletter:




Author Aaron Patterson: Blog: The Worst Book Ever.

Tagging your book and eBook on Amazon.

So, you want to tag... or you don't know what a tag is. Why tag? Tag... that is kind of fun to say... ooohhh, a feather.

I'm back.

On Amazon tagging is a way to make one book tagged or related to another book. It is when you see a title and below that book it shows other books people bought as well or recommended. This comes about by someone buying or tagging a different book to your book.

I know I sound like I am a simple minded person but I just want to be clear on what we are talking about.

Now, tagging is powerful, the more tags you have the easier you are to find. You can tag your book to another authors books. You can also tag another author to your book and so on.

The idea is to make the connection. So, if you write thrillers you want to tag your book to another thriller writer, and one who sells well. DO NOT TAG LIKE A CRAZY PERSON! If you tag to 2 or more authors it may dilute and you don't want water down your focus. Try just one or two authors and tag your book to theirs and theirs back too yours.

Yes this is legal.

And okay.

The other thing is you have to tag your print book and eBook independently. All tags will not carry across from print to E. You will need to tag your Ride-The-Wave author as well print and E.

Amazon also has sites in China, the UK and so on. All these sites are listed at the bottom of the page on Amazon. Just go alllllllllll the way down and click on where you want to go. You will need to tag your books in all these countries as well as they do not carry through.

All the sites will carry your print book but only the US, UK and Canada will have eBooks.

If you can't find where to TAG, just go to your book page and keep going down until you see Customer Tags.

If you still can't find where to tag... not sure what to tell you, find a 12 year old to do it for you.

Oh, and to tag all you do is type in your name on your big author's tag area, use your last name only, first and last and any other variations. On your book you do the same but his or her name, first and last etc... Click ADD and you are good to go. You will need to be logged into your Amazon account to tag, if you don't have an account you can make one. It is free and easy. Just try tagging and if you don't have an account Amazon will let you know and show you how to set up the account.

If you Tag it will help more people see your book by looking at another book. Thus you should sell more books, unless your book is crap, or if you have a bad cover or if you are just weird. Anything to help...

Cheers.