Showing posts with label stonehouse ink. Show all posts
Showing posts with label stonehouse ink. Show all posts

Friday, August 9, 2013

Where oh where did Aaron go?

The Good, the Bad and the....wait, I forgot. 

The three of you that follow and read this blog might be wondering where I went. I sorta just dropped off the face of the blog world. I could say that I was hiking in the Swiss Alps or working on a cure for cancer but in reality I have been busy and yes a little lazy.

So to give you all an update on business and personal stuff... hold on here we go.

*Just finished my 7th novel, and got to work with the rockin cool Ellie Ann.
*Bought a 2013 Harley V-rod.
*Spoke for Amazon again, got to travel a lot last year and enjoyed all of it.
*Personal life got all messed up but is was for the best. Some things have to die before they can grow.
*Doubled our sales from last year--Woot!
*Hired Kate to all but run StoneHouse Ink...best move ever.
*Dropped like 25lbs and back at the gym working on my one pack.
*Broke 100 titles for the publishing house.
*Crashed and burned on an Amazon ad mess...note to other authors, do not pay for ads on Amazon, it was a 30k lesson.
*Got myself some backyard chickens and a bunny...yeah call me Farmer Aaron.



There is some exciting stuff coming up so keep writing and learn fast.

Aaron

Author Aaron Patterson: Blog: The Worst Book Ever.

Monday, March 12, 2012

WEBINAR March 14th! How to get reviewers to come to you! (StoneHouse University)

Guest post by K.C. Neal

As an author, you have a product to sell. Not published yet? That's no excuse - you always have something to sell, even if it's just yourself! Before I published Pyxis last November, I had a product I had to sell to a very specific market. I needed to "sell" the ARC of Pyxis to reviewers.



The more reviews written up right when the book released, the better. Reviews are extremely important for buyer confidence, and book bloggers can give a book great exposure when they blog their reviews.



But as a nobody, unpublished, first-time author, how could I get reviewers interested in reading in reviewing my book? Well, I thought about it a lot, and I had a couple of revelations.  



And those revelations led to over 130 reviewer requests 
for an ARC of Pyxis - a debut, unknown book - over 3 weeks. 


Those were REQUESTS - reviewers coming to me. I didn't have to solicit, email, beg, or plead. I actually ended up closing to requests earlier than I'd planned because I didn't want to hand out a bazillion ARCs.



I applied the same principles when I started recruiting bloggers for my blog tour. And I ended up with three or four times as many book bloggers volunteering to host tour stops than I'd planned for. What a nice problem to have! :)



Guess what? Next Wednesday I'm giving away alllll my secrets about how to get reviewers interested in your book and get more blog tour hosts than you know what to do with. And how to do it with minimal effort on your part - by getting THEM to come to YOU.



StoneHouse University is hosting this webinar, and here are the things I'll be talking about:



• How to get bloggers to come to YOU for an ARC of your book

• Where to find blogs for your tour

• How to make your blog tour stand out from all the others

• More book blogger survey results - what book bloggers really want from authors

• What makes bloggers bump a book to the top of their TBR piles

• How to build great relationships with bloggers

• Helpful tools and widgets for promoting your tour and doing giveaways

• Detailed sample timelines for planning through follow-up

• The 1 thing that will make bloggers drop everything to help you (hint: it has nothing to do with your book)

• The 2 philosophies we use that get bloggers excited to work with us (regardless of whether they love the book we’re touring)



Here are the details - space is limited, so if you're interested don't wait to sign up!



Book Blog Tours Part 2: Advanced Tips and Tricks



Location: Online - just need an internet connection to attend

Format: Interactive webinar - you can live chat and ask questions during the presentation

Date and Time: Wednesday March 14 10:00 a.m. to noon (Mountain Time, MST)

Cost: US$50 for interactive live class, US$45 for video recording of the class

Topics We Will Cover: See list above

Register Here





If you missed Part 1, 10 Steps to a Successful Book Blog Tour (the webinar above is Part 2), you can purchase a recording of it for $45 - just email Aaron at stonehousepress@hotmail.com. Part 1 is a great foundation for understanding how to plan, structure, and carry out a book blog tour. Here's what one attendee had to say about Part 1:



Feedback from Book Blog Tours Part 1: 10 Steps to a Successful Tour


“Just finished attending the Blog Tour webinar with
Aaron Patterson and K.C. Neal presented by StoneHouse University.
Sooooo worth the price of the ticket. Check it out at stonehouseink.net
and link to their SH University page for future offerings. In this brave
new world of digital EVERYthing, authors can’t afford to miss
opportunities to learn from those more experienced in cybermarketing.
Just plain brilliant.

Thanks, so much.”



—Sally J. Smith, Writer


Learn more about StoneHouse University

Author Aaron Patterson: Blog: The Worst Book Ever.

Friday, January 20, 2012

StoneHouse University. What is a blog tour and why should I care?


I wanted to do a post and talk about this upcoming Blog Tour Class. It is Feb. 1st and is a Webinar. That means you can log in and join via your PC/Mac or call in and be on the phone. So, no matter where you are you can join.

There is a cost, $50-but that is not bad considering what you will learn.

But what is a blog tour, why do I need to know how to run one and what good will it do for me and my book?

All good questions. A blog tour is like a book signing tour but instead of going to bookstores and sitting there trying to sell 5 books, you are doing the interview or signing online on different blogs. Way cool and you can reach more people.

Bloggers and their honest reviews are huge! Did I say huge? If I had a choice to be reviewed by the New York times or by a well followed book blogger I would choose the blogger. They review a book and it gets readers. They say, yup, good book their peeps go and buy the book. A review in the NYT gets you a pat on the back.

So you DO want your book reviewed by book bloggers. But what is a tour you may ask? It is where you plan to have your book reviewed by 15-30 bloggers in a short time frame. Like a month or 60 days. So almost everyday you are reviewed and you are exposed to people. This review is posted on Amazon and goodreads and other sites so you get reviews as well. You see how this is good?

This class is to show you how to do this without pissing off the bloggers and how to do a good tour and sell a lot of books. You never know what a tour will do, it may just make your sales bump, but it may like Vincent Zandri take you to #3 on Amazon and sell over 100k books.

Here is a link to K.C. Neal's blog to give you an idea of what a tour looks like. She is also the one teaching the class. HERE

See all the stops and the different bloggers? They will all post their review on that date. It is a crazy building thing that every author should know how to do.

That is the blog tour. Now, here is a link to sign up, you just need to pick a time and pay. After that you will register and you are in. Please share this with others and take your writing seriously. If you don't no one else will...

TIME: 10am-noon and 5pm-7pm *Mountain Time Zone
DATE: Feb. 1st 2012
LOCATION: Online
AVAILABILITY: Limited
COST: $50.00


To register hit the Paypal button and pay, it should redirect you to the registration page after you have paid.

Blog Tour Online Class. Feb 1 2012


To register for the 10-Noon class click below:
*All times are MT (Mountain Time)


Blog tour Class (10am-Noon)



To register for the 5-7pm class, click below:
*All times are MT (Mountain Time)


Blog Tour Class (5pm-7pm)



Now that I have your attention lets touch on Amazon. The next class is all about how to Work the systems that run Amazon. Most if not all bestselling indie authors know how to tag and what all the rankings mean. I will show you how to do it, how to get noticed on amazon. This is key in selling well on Amazon.

If you follow J.A. Konrath he is very open about this. Go HERE to read about what he has to say about Amazon.

"Writers aren't buying my fiction. They aren't buying my non-fiction either--I have an ebook called "A Newbie's Guide to Publishing" and it is among my lowest-selling titles.

The people who buy me are readers, and the vast majority have never heard of me. Readers find me on Amazon, because Amazon has made it easy for my books to be discovered."


You can do a million things but it is all about being SEEN. and Amazon is the big monkey.

"The majority of my sales come from Amazon and my ability to use the tools they provide. So far I've played my cards right. I write fun books with good covers and sell them cheap, I have a lot of virtual shelf space, and readers like my writing."

"5. Study Amazon and how it sells ebooks. Experiment. Take chances. If one of Amazon's imprints offers to publish you, accept. Right now they are the only publisher who can increase your sales."

Convinced yet? Amazon is where it is at, one day that may not be the case but right now it is...so, on Feb. 8th I will drop it all, show you the truth and not hold back on how to game the game. It is one big game people, and if you know how to play you WILL win.

Sign up for both classes as we only have 50 spots so first come first serve. Don't miss out on this if you care about selling your eBook or book on Amazon. Just to let you know, my sales are up every month, my book Sweet Dreams is 3 years old and sold more in December than it ever has...on a OLD book, this is like 45 in book years, but it is still moving. You can learn this stuff, it is easy, and fun...
That is all.

Here is the info:STONEHOUSE UNIVERSITY AMAZON CLASS

Learn how to use Amazon to increase sales and build a fan-base!

TIME: 10am-noon and 5pm-7pm *Mountain Time Zone
DATE: Feb. 8th 2012
LOCATION: Online
AVAILABILITY: Limited
COST: $50.00


Amazon is the biggest bookstore in the world. They move more product and reach more people than any other bookstore. By understanding how they work and their systems such as tagging, customer recommendations, book lists and the ranking system you can sell more books and be "seen." We will teach you how to use Amazon and their systems and get them to work for you instead of getting lost in the millions of books and eBooks listed on their site. Stand out and be sold!

To register just click the Paypal button of the time you want and after you pay it will redirect you to a registration page.


10am-Noon (MST)




5pm-7pm (MST)


Thanks for Tweeting and sharing this link and information. If you know of any other classes you would like to see in the future feel free to comment and let us know what you want to learn.

One last quote from J.A. Konrath, "And feel free to tweet this. It won't help me sell many eBooks, but it could help your peers."




Author Aaron Patterson: Blog: The Worst Book Ever.

Monday, January 2, 2012

STONEHOUSE UNIVERSITY ONLINE BLOG TOUR CLASS! FEB 1st!

STONEHOUSE UNIVERSITY PRESENTS

Book Blog Tours, Part 1: 10 Steps to a Successful Tour

TIME: 10am-noon and 5pm-7pm *Mountain Time Zone
DATE: Feb. 1st 2012
LOCATION: Online
AVAILABILITY: Limited
COST: $50.00


Description:

A book blog tour is one of the most powerful and least costly ways to spread the word about your book. In a well-planned tour, you'll reach hundreds to thousands of readers in your target audience in a manner that is many times more efficient than doing live book signings. You can do your own tour for minimal or zero cost, making it one of the most affordable methods of marketing your book. Blog tours can be effective for all types of books, all genres, upcoming releases, and already-published books. In this course, you'll learn the essential steps to planning and executing your own successful blog tour, plus tips for building relationships with book bloggers and creating a tour that stands out from the rest.

To register hit the Paypal button and pay, it should redirect you to the registration page after you have paid.

Blog Tour Online Class. Feb 1 2012


To register for the 10-Noon class click below:
*All times are MT (Mountain Time)


Blog tour Class (10am-Noon)



To register for the 5-7pm class, click below:
*All times are MT (Mountain Time)


Blog Tour Class (5pm-7pm)



StoneHouse University
SHU was created by Aaron Patterson and K.C. Neal. Many authors are trying things on their own and the publishing world is changing so fast that it can be hard to keep up. SHU is here to teach writers and authors the skills they will need to write, publish and market their books. Classes and webinar's on writing a hook, to working with Amazon. Online classes will be held once a month, or more as the demand grows. We hope that SHU will be a help and a resource to anyone who wants to make a living writing.


Aaron Patterson

Aaron is an Amazon bestselling author and has four books published. He writes thrillers and YA Paranormal. He is also the CEO of StoneHouse/StoneGate Ink. SH is a next generation publisher that publishes eBooks first with limited print distribution and on to regular distribution. SH has around 40 authors and over 50 titles. Aaron is a marketing crazy person and can be found in Twitter or Facebook or blogging.

K.C. Neal
K.C. Neal, author of the YA fantasy Pyxis Series, enjoys the social and promotional sides of publishing as much as the creative side. In the span of just a few months, she’s gained thousands of Twitter followers and hundreds of Facebook friends and fans, and coordinated several successful book blog tours. Her philosophies about social media interaction have led to excellent relationships with book bloggers, and she’s eager to share her expertise about book blog tours and online social networking.


Author Aaron Patterson: Blog: The Worst Book Ever.