Saturday, March 24, 2012

Update of IBPA and chillin with Amazon!

Amazon and the future of books and authors!

A few weeks ago I was asked by amazon to come and speak at the IBPA show in SanFran or as my friend calls it,(The City). I was not sure what to expect and by the time I got home I found out that this trip will change my life and my business forever.

First, the Amazon peeps were super cool, we had dinners, conversation and joked and laughed so hard that tummy's hurt and tears were shown. I was glad to find out that just like you or I, they are people too and just trying to do the best job they can.

Second, I met three amazing authors that are killing it in eBook land! Bella Andre is a rock-star, I mean not only is she way cool, but she makes some crazy cash! She knows her stuff and we have some exciting plans in the future. Stay tuned...

How will this all filter into your world? Well, the first thing is next month, StoneHouse University will be hosting Amazon for a one-of-a-kind webinar. Yeah, you heard it right. Real people from Amazon are going to join us, and you can ask them questions and learn from THEM, (Not some rumor-mill) what they are up too and what they have planned looking forward. This is...(Sorry Ashley) EPIC! Yes, I hate the word Epic, yet in this case there is just no other word.

I am so honored to have Amazon come and hang with us at the University. At what other time can you have a chat and hear from them direct? Unless you fly to a Con and pay hotel and flight etc... I am way stoked about this class, and if you want to get in on it keep a look out for the dates and times.

Here are some things I learned.
Amazon wants B&N to do well. Why you might ask? Because the government will step in if they get to far out front. It can be looked at as a monopoly. So a lot of things that Amazon wants to do, try and gain ground in are on hold because they are waiting for B&N to catch up. This is crazy to me, I mean, Amazon is holding back, keeping from growing to fast because their competition is #lame! They are going to win the race, in fact, they already have but they just need it to LOOK close.

The other thing is that Amazon wants authors like me and Bella and you to do well. The more I make and the better I do the more they will bend over backward to help. It is good for them and for their image to have authors and small publishers do well.

As to some of my questions. The advertizing they tried in the past but because they did not feel like it was bringing in the return compared to the money it cost for the authors they pulled it. Again, they were looking at how much the author was getting out of it and did not want to cheat them. They are open to more options but only if the cost of the advertizing and the return is worth it for both parties.

The reviews are being tightened up, in fact a lot more quality control is going on all fronts. Some of it is annoying but that is better than a free for all!

The legal contracts are not going to change, they have so many bases to cover it just has to be like it is. But what is a law if not enforced?

As to more human interaction...well this webinar is step one. They do want to reach out to their authors and this is part of that.

It is a big company so things just move slow but they are moving. I look forward to more good things from Amazon in the future.

Author Aaron Patterson: Blog: The Worst Book Ever.


  1. WOW!!!!! So amazing! PLEASE tell me the webinar is the day AFTER tax season!! I'm happy you had a good time and that you could come back and tell us all the deets. :)

  2. How are they going to tighten up the reviews? I don't doubt that they can, but I am curious about the 'how.'

  3. *cough* You mean to say than having AMAZON on will somehow be MORE exciting than when I was there??? *gasp* Offended. ;)

    So happy for you Aaron!!

  4. Thanks Aaron. This looks great.

  5. This is not surprising, because Amazon have been the smartest of all publishers over the last five years and by far. Being patient is another sign of a keen approach. They will end up calling all the shots. I just hope they will be fair to writers.

  6. Thanks for reporting your experience. Feather Stone

  7. Excellent Aaron! No doubt big changes are coming...