Friday, April 20, 2012

Building a career: Guest Post By Allan Leverone

Building a career: Guest Post By Allan Leverone

It’s been said that over eighty percent of the U.S. population believes they have a book in them and would like to write one. If you apply that percentage to the current population of this country, there are potentially two hundred fifty million aspiring authors typing away, maybe as we speak.

In the olden days, say way back around 2007 or so, probably 249,900,000 of those aspiring authors would never have even bothered to try to write the Great American Novel, and for good reason: it was damned near impossible to get published. It was easier to marry a Kardashian—probably a lot easier—than to get your manuscript into the hands of a publisher.

Now, of course, with the rise of ebooks and the ease of self-publishing, the barriers to anyone with a story to tell and the diligence to type all those words into a computer have pretty much disappeared. And that’s a good thing.

Sort of.

The problem with typing up your masterpiece and clicking “Submit” at Amazon’s Kindle Direct Publishing or Barnes and Noble’s Pub-it or at Smashwords or at whatever other self-publishing venue might be out there is that being an author—if you’re serious about it—involves so much more than just writing the book.

What about editing? Have you done any? And I’m not talking about self-editing, I mean real, back-and-forth editing with a pro who knows what she’s doing. Can you take the constructive criticism intended to make your book the best it can be? Are you willing to change your baby based on someone else’s input?

What about cover art? Do you have any idea whatsoever about how to design a cover that will draw readers to your book? “You can’t judge a book by its cover” is a pithy little cliché, but unfortunately it doesn’t hold water with most people. Cover art is the first thing potential readers look at and if it’s unimpressive or amateurish or just simply inappropriate, you’ve probably already lost them. Not a good thing if you’re competing with potentially millions of books.

What about promotion? Any idea how you’re going to go about the process of introducing readers—almost all of whom will be unfamiliar with you—to you work and convincing them that your book is the one to pick out of a practically limitless supply when they’re looking for a new read?

What about reviews? They’re pretty important to developing a reputation and hopefully some buzz for your masterpiece. How are you going to convince book bloggers to give your novel the time of day when they’re already booked up months in advance?

And while we’re on the subject of reviews, what about bad ones? How are you going to react to them? Because you will get them. Are you professional enough to accept that not every reader and not every reviewer is going to think your creation is as good as you think it is? In fact, some of them are going to be vicious, mean-spirited and nasty. Can you take that? Hope so, because if you respond, even just to defend yourself, you’re the one who’s going to come off looking petty.

And these are just a few issues, there are dozens of other considerations that factor into this author gig if you’re trying to be serious about it.

I came along just about the time publishing was beginning its seismic shift from an exclusive undertaking to basically an all-inclusive one, and boy am I glad I did. I won’t kid you, it wasn’t easy getting rejection after rejection from agents—hundreds of them, if you add up the ones I received for different manuscripts—but at the same time I wouldn’t change a thing. I learned a lot about myself, about my commitment to the craft of writing, about improving my work, about picking myself up and continuing when it seemed there was no way I was ever going to get anyone outside my immediate family to read my work.

Maybe the struggle doesn’t matter to those millions of people who believe they can be authors now, the same people who tell me, in all seriousness, “I should write a book, too,” like doing so involves nothing more than sitting down and pounding it out.

But it should matter to them. Because the day you can simply sit down and do it without a second thought is the day it becomes completely meaningless, the day “author” means “typist.”

Author Aaron Patterson: Blog: The Worst Book Ever.

Sunday, April 8, 2012

So you wanna sell a ton of books huh? (RANT)

*RANT! Warning RANT!
Sometimes I feel like this eBook thing is like going to Vegas. Authors from everywhere, are all on the plane whooping it up, drinking and full of visions of the money-filled pools of their future. But on the airplane ride back, sad faces and hung over looks cover the silent air like a wet, dream-crushing-blanket.

What is it all about? Why is the thought of quick money and no work get us every time! I mean we buy lottery tickets, pull the lever shoving more coins in, waiting for that chime to sound. Have we learned nothing? Are we all still just dumb drooling beasts looking for the next easy kill, only dressed in heels and designer suits instead of fur and loin cloths?

March was a stellar month for me, I know...lame, you SUCK Aaron and all that! I get it...I even get the nasty reviews some of you left, (I know it is another writer, the lingo gives it away). I mean, your book does not sell, or you think you can write circles around me. Well, you may be right. I never claimed to be a great writer, it is all a journey. Crap... now I am off target. The point is, there are so many writers, (I am not even going to call them authors as that would be giving them credit), out there, that are bitter, cruel, and just mean because they had a dream of hitting it big, and that dream is gone.

There are no shortcuts. No easy to make it, and even if you do make it there are some really lame things that come with selling a ton of books! (That sounds like a candy bar!)

Anyway, back to my killer month, Moved 11k copies of Sweet Dreams, 6200 of Airel, 1500 of Dream On, and 950 of In Your Dreams. It was amazing and my fans and a big way!

I know, this is a Rant and all a mess, deal.

So, good month, good year, and this year is going to blow your mind! I mean it...really. But what is the downside? Mean writers all butt hurt cuz their book has a crap cover? Yeah. Bitter indie peeps mad cuz they have the BEST BOOK IN THE WORLD, but it sells 10 copies a month? Yup. Bad reviews from someone who has left...just one review--on your book! Hmmmm...gee I wonder who that could be, a writer who made a new account just to leave you a bad review maybe? LOL So funny... I am busting up here! (I am not angry...just seems silly to me to go to all the trouble just to leave a bash...heck, you can do that here!)

What I am trying to say and have said so many times before, is this. You have to WORK! Day in and day out, re-edit, new covers, test, change prices, market, tweet, talk, be nice, deal with idiots, push, fight, write, sleep here and there, market more, try new things, fail, work some more and keep going no matter what happens! You can't expect it to come easy or for your book to hit, this is a game, learn the game, play well, and cross your fingers. (Run on sentence...I know.)

Work this like it is a full-time business, or it never will be one! You have to go at it like a pro, don't compete with the indies or self-pub crowed, you need to fight New York! go up against James Patterson! So your cover is better than some indie...big deal, is it better than Dean Koontz? I mean I want to own Twilight! Hang out with the people that are doing something, moving and working hard. Not the groupies that just leach off each other and never sell... (Free advice.)

OK, I know I am going off and I really don't know if this even has a point. But take from it what you will.

Oh, and LEARN! Take the SHU webinars, or some classes. This is your future, take charge, own it and lets make some waves!

Surfs up!

Author Aaron Patterson: Blog: The Worst Book Ever.