Showing posts with label james patterson. Show all posts
Showing posts with label james patterson. Show all posts

Thursday, August 7, 2014

How To Make A Living As A Writer. Part #2 Don't Compare, Compete & Create.

Part #2: Don't Compare, Compete & Create. 


Here we go again. You are over there, I am over here…we should so hang out. But there is a problem, you have a cool car and nice hair, I on the other hand… well don't. 

Sounds silly yes. But that is what a lot of Indie authors do. They look at what some other author is doing and their personal expectations go through the roof. H.M. Ward sells over 4 million in one year, CJ Lyons kills it and Bella Andre is unstoppable. So instead of writing because we love to write, instead of putting our heads down and working the plan we get caught up in the compare game. 

#1. COMPARE:
Avoid this trap if you really want to make money as a writer. Remember when you worked a regular job? Yeah, 12 $ an hour. Now you want to make millions and work 20 hours a week? Wait…you are telling me that you want to make more than a doctor, more than most any job out there and do it from your recliner? Seriously? I bet before you began writing if I told you that you could make ANY money writing you would have been blown away. So stop comparing. You are you, they are they. 

"Be content but never satisfied." 

#2. COMPETE:
If you had to choose an author that you feel is competing with you on a head to head level. Meaning that someone could buy their book instead of yours. If you name anyone besides a big name author like Tom Clancy you are missing the mark. I know this sounds like I didn't read the first part of this post but comparing and competing are different. 

I am competing with James Patterson. My covers have to be better than his, my eBook layout and print files must blow his away. Why are you trying to out sell some other Indie? I know that this sounds bad but most of the Indie published authors don't sell and they are panicked and fighting for the scraps. Don't even play in the playground. One thing people like Hugh Howie do is they are trend setters, they make new rules. 

Here are some questions you can answer to find out if you are competing against the big boys or not. If you answer YES to any of these you could be falling short. 
1. Did you make your own book cover?
2. Do you publish with Smashwords?
3. Did you do your own eBook conversion?

And if you answer NO to the following:
4. Do you have a Newsletter?
5. Do you have live book links in the back of all your books?
6. Do you change your keywords every month?
7. Do you have your book in Audio, Print?
8. Is your book in libraries? 
9. Do you spend money promoting your book? 

"You are only limited my your own fears, and or a lack of skill."

#3. CREATE:
We are all writers and creatives but sometimes this hurts us. We feel like we have to come up with the next best idea and write a book that is so out there that people stare and wonder at how smart and creative we are. NO! Look, it has all been done and take it from me, as a publisher one of the hardest books to sell is one that is different. Amazon and other stores have keywords and categories and if your book if so different that there is no place for it you can run into a wall. 

Tell a story. That is all you have to do. Most all chick flicks are the same and have been for years. Boy meets girl, they hate each other and something happens, they fall in love but one of them lied…oh no! The other finds out, they break up and there is music and flashbacks to when things were good. Now they get back together in the end and kiss in the rain or in the street. Guess what? They still sell! Sometimes being the same but different is a good thing.

"You are not special--if more parents told the truth, we wouldn't have American Idol." 

Making a living as a writer is easy as long as you can take off the writer hat and put on the business hat.  
Hope this helps and as always… nah I'll tell you next time.


Author Aaron Patterson: Blog: The Worst Book Ever.

Monday, April 29, 2013

A call out to James Patterson





A little less talk...

If you follow books, eBooks and publishing you saw the news floating around about the ads James Patterson is paying for to get people talking about bookstores closing and government bailouts. As you know I am not much for talking if it does not result in something being done. So with the smooth pen of one Joel Fishman we, i.e. Joel calls for some action.

I will not go into a lot of detail as Joel does a fine job in this POST.

What do you think?



Author Aaron Patterson: Blog: The Worst Book Ever.

Sunday, April 8, 2012

So you wanna sell a ton of books huh? (RANT)

*RANT! Warning RANT!
Sometimes I feel like this eBook thing is like going to Vegas. Authors from everywhere, are all on the plane whooping it up, drinking and full of visions of the money-filled pools of their future. But on the airplane ride back, sad faces and hung over looks cover the silent air like a wet, dream-crushing-blanket.

What is it all about? Why is the thought of quick money and no work get us every time! I mean we buy lottery tickets, pull the lever shoving more coins in, waiting for that chime to sound. Have we learned nothing? Are we all still just dumb drooling beasts looking for the next easy kill, only dressed in heels and designer suits instead of fur and loin cloths?

March was a stellar month for me, I know...lame, you SUCK Aaron and all that! I get it...I even get the nasty reviews some of you left, (I know it is another writer, the lingo gives it away). I mean, your book does not sell, or you think you can write circles around me. Well, you may be right. I never claimed to be a great writer, it is all a journey. Crap... now I am off target. The point is, there are so many writers, (I am not even going to call them authors as that would be giving them credit), out there, that are bitter, cruel, and just mean because they had a dream of hitting it big, and that dream is gone.

There are no shortcuts. No easy to make it, and even if you do make it there are some really lame things that come with selling a ton of books! (That sounds like a candy bar!)

Anyway, back to my killer month, Moved 11k copies of Sweet Dreams, 6200 of Airel, 1500 of Dream On, and 950 of In Your Dreams. It was amazing and my fans and readers...you ROCK...in a big way!

I know, this is a Rant and all a mess, deal.

So, good month, good year, and this year is going to blow your mind! I mean it...really. But what is the downside? Mean writers all butt hurt cuz their book has a crap cover? Yeah. Bitter indie peeps mad cuz they have the BEST BOOK IN THE WORLD, but it sells 10 copies a month? Yup. Bad reviews from someone who has left...just one review--on your book! Hmmmm...gee I wonder who that could be, a writer who made a new account just to leave you a bad review maybe? LOL So funny... I am busting up here! (I am not angry...just seems silly to me to go to all the trouble just to leave a bash...heck, you can do that here!)

What I am trying to say and have said so many times before, is this. You have to WORK! Day in and day out, re-edit, new covers, test, change prices, market, tweet, talk, be nice, deal with idiots, push, fight, write, sleep here and there, market more, try new things, fail, work some more and keep going no matter what happens! You can't expect it to come easy or for your book to hit, this is a game, learn the game, play well, and cross your fingers. (Run on sentence...I know.)

Work this like it is a full-time business, or it never will be one! You have to go at it like a pro, don't compete with the indies or self-pub crowed, you need to fight New York! go up against James Patterson! So your cover is better than some indie...big deal, is it better than Dean Koontz? I mean I want to own Twilight! Hang out with the people that are doing something, moving and working hard. Not the groupies that just leach off each other and never sell... (Free advice.)

OK, I know I am going off and I really don't know if this even has a point. But take from it what you will.

Oh, and LEARN! Take the SHU webinars, or some classes. This is your future, take charge, own it and lets make some waves!

Surfs up!

Author Aaron Patterson: Blog: The Worst Book Ever.

Thursday, February 23, 2012

Guest Post by bestselling author, J. Carson Black. (Update)

I did a post with J. some time back and I wanted to do an update. She has been on fire and yesterday she was #1 on the Amazon Bestseller list for Kindle with her novel, "The Shop". She is a great lady and so without much more from me, here is the interview.

P.S. Here is her author page on Facebook, she has a cool app you should check out: HERE

J. Carson Black:


1. So, we all want to know and I could ask after some small talk, but what is the fun in that? What is with T&M? We want details, juicy and the behind the scenes!
How do I feel about T & M? What’s not to love? I kiss the hem of their garments.

They have been with me every step of the way, and involved me in everything. Maybe it’s because they’re new. But here’s an innovative idea: they actually listen to the author who wrote the book! For the first time in my writing life, I’m not at the bottom of the food chain.

They are responsive, organized, smart, and generous. They’d make a great husband. Here’s an example. My editor asked me to send ideas about the cover of my book, ICON. I went looking on Amazon at “Thrillers”, and saw the book cover/movie poster for ONE FOR THE MONEY by Janet Evanovich. And it hit me—hard—that when you’re talking about a man who is an icon, you have to put him on the cover. I could see it. I described him walking toward the camera on a desert road (a scene in the book) and he’s got to be both handsome and dirty. T-shirt, jeans, desert boots. And mad. Mad as hell. It’s got to come off him like testosterone. He’s holding a gun and he’s had enough. So they did that. And then they made it “one louder.” They made the words “ICON” huge! It looks like a movie poster.



T & M gave me a five-mile-long questionnaire, even asking me to describe my ideal reader (which I did, right down to the capri pants—middle-aged women love thrillers, they love Coben, Crais, Koontz, Child and Connelly. Which means they love the “k” sound, too). T & M asked me about my style and vernacular, so the copy editor wouldn’t try to change it.

They included me on everything, including the jacket copy and copy-editing and page proofs--a completely different experience than I’d had with a traditional publisher.

And, since they own the company, they know how to push the book.

They have been generous with me, too. We have the coolest app called Odyl on my J Carson Black author page. This allows me to incorporate a website Glenn and I built together called http://www.whokilledbriennecross. It’s the pre-story, of sorts, to the murders in the Aspen house at the beginning of the book. We can do giveaways, polls, quizzes, and provide additional “exclusive content” for the reader.


2. The Shop is making waves, again. How do you feel about the future of your books?

Honestly? I have no idea. I believe they’ll be a steady stream of income. But how much that will be? I don’t know. It’s a bit unpredictable. I’m feeling my way along like everybody else. I listen to people who have put in the time and learn from them. Vin taught me to raise the prices when the books started to go on. Smart stuff like that.

I think we’re all learning as we go.

3. Are you planning on doing some of your own books or will you do them all with T&M?

I kept my Laura Cardinal series, and plan to write a fourth when I get some time. I have one more book with T & M, tentatively titled THE SURVIVORS CLUB. I also have kept a bunch of books that were previously published to little or no acclaim, and I like them, although they won’t be burning down any barns. They’re a source of steady income. I plan to put up my two historicals next—I’m very proud of them. I think it’s good to have your own books, books you can always depend on to keep you going. I’d love to sell more books to T & M, but I think it’s good to diversify.

4. Can I publish one of your books? Hey, I had to ask!

Who knows? I may come crawling to you, and it might not even be too long from now. You’ve done a great job with your authors, that’s for sure.

5. Amazon, B&N, bookstores, what do you see in three years, is the future bright or dull?

I think Barnes & Noble is already stepping away from the Nook – as I recall, they are outsourcing that part of the business. Amazon is a monster, and right now it’s bigfooting everyone in sight. But Kobo may be the wave of the future—or not. I think it’s good to keep your ear to the ground and be flexible and willing to make judgments on the fly—and hope they’re for the best. Like this KDP Select thing. Is it good for the author or not? The jury is out. What might be great for us now could kill us later. I’m hoping that independent and specialty bookstores will start coming back. I’m seeing some growth there. For instance, Mysterious Galaxy http://www.mystgalaxy.com/ in San Diego just added a second store. And other bookstores are opening across the country as well. I read a news report that even Amazon’s opening a bookstore.

6. Freestyle, tell me something we may not know?

You probably already know this, but there are few overnight successes, even in this ebook craze. There are people who have been working on their careers for 20, 30 years. They may have been traditionally published, but some of them never had a publisher; they kept submitting and maybe they only came close. But one thing the majority of these folks have in common is mileage. They’ve put a lot of miles on their writing craft. They’ve developed themselves as writers whether they’ve actually sold books are not. (Selling books in NY is a crapshoot, and has been for some time.) Writing isn’t a static thing. You get better, but you also get worse. Sometimes you have to hit the dip before you start improving. Taking chances can really foul you up, but it can also make you better. And perhaps that actually hurts some writers, because the audience for ebooks is massive but somewhat amorphous. You can sell a lot of books, but a goodly number of those books may go to people who don’t like the kind of stuff you write. It’s great to get a huge audience, but it’s even better to reach a targeted audience who will get what they want. I try to aim my books toward the crime-fiction and thriller kind of crowd, and make “a concerted effort”, for lack of a better term, to brand my books with the covers and product descriptions. Tastes are different. The greatest urban fantasy book in the world will probably never reach me, because that’s just not my taste. Same for sci-fi. So I try to dance with them that brung me.

7. What is one thing you would say to a new writer and one thing you would say to a guy like James Patterson or Stephen King?

To a new writer I would say, find your bliss in the kinds of books you want to write, and study the best. Learn from them. Their lessons are there for anybody—all you have to do is open their books and open your mind.

I’d say to Stephen King, “Good on ya!” In my opinion, his latest book, 11/22/63, (based on the few books I managed to read this year) is the best damn book of the year. In that book, he taught me that I need to reward the reader more. It’s all about the internals of a book. He brings things full circle several times in that story-- puts the periods to the sentences--and that satisfies a reader and makes him smile. They’re gifts, pure and simple. Readers are smart, and they like to feel smart.

To James Patterson, I’d say, “congratulations on your franchise.”

8. With new stuff coming out and the potential for some green, cash, money! What is one thing you might buy or do that is kind of a splurge?

Oh, shoot. I don’t know. I would like to be a partner in a racehorse. But then if anything happened to the racehorse, I’d be a basket case.

I’d like to take a small ship tour into the Sea of Cortez. Yeah. I’d like that.

9. Biggest fear?

Being broke again. Or getting sick. One of the two. Or both at once. Ick.

10. Funniest thing that ever happened at a book signing?

I signed my first book, DARKSCOPE, at a B. Dalton in the local mall. I got my Masters Degree in vocal performance (opera singing) and the ladies of the local Opera Guild helped me out in a number of ways. I was young and thoughtless then. To be honest, they all kind of blurred together, lovely people though they were. And the signing was about five years later. So one of these ladies came up to me and I thought I knew her name, and I said, “Rita! How good to see you!” and hugged her. I signed the book to Rita and she left, smiling. (I think she was smiling.) Ten minutes later, the real Rita showed up. I’d gotten them mixed up. I still can’t believe the non-Rita let me sign the book to “Rita”. Now that’s polite!

Thanks for everything!



J. Carson Black
jcarsonblack@gmail.com
http://jcarsonblack.com
http://www.facebook.com/JCarsonBlack.authorpage

Author Aaron Patterson: Blog: The Worst Book Ever.