Thursday, November 3, 2011
How Much Should An eBook cost? Part #2
How Much Should An eBook cost? Part #2
eBooks are a big thing and will in time replace print books. I do not say this cuz I hate books or bookstores, I say it cuz it is the truth. You notice how I use slang here on this blog? It is cuz it drives some of you literary types nuts... hee hee, I got to have some fun or I will go crazy!
Sorry, that was a bit of a rabbit trail. Now to the main event.
In the last post we looked at pricing for fiction, and saw how it is not the money per book but the monthly income. This will change how you look at eBooks, how you market and plan your marketing.
So to re-cap, it is about volume and fans. Your worth as a writer is not in the per unit sale but the monthly income. And if you want to really get picky, your worth is in what you sell in a year and ten years from now. I plan to be around for a long time and what I do is what we call the "Long Look."
The Sweet Spot.
As one comment in the last post said, some sweet spots are different from others. Each book is different. Some sell well at 2.99 and some at 4.99, it is up to you to test the market. The other thing to consider is that the market is changing all the time. It used to be that a book at .99 would sell a ton but now not so much. Some even have worse sales numbers at the .99 price point. Why is that?
Well, because people look at things different. Maybe all the self-published books are priced low so the reader thinks if a book is low it will suck. We need to keep testing and find out where the market is and what it is doing.
Now what about non-fiction?
Non- fiction is so different and does not sell as well as fiction. Most books that are non-fiction are sold at an event or by hand by the author. Also NF eBooks have a different fan-base. They are going to be the last to change over to E.
But as we see with textbooks they are making the switch right now, soon all schools will use them, students will buy expansion packs to get the latest update but not have to buy the new book.
So how do you price a NF eBook?
Again, testing. But as a whole 5.99-9.99. You are not talking volume with NF so you need to look at it different. Even with some fiction if you have a small fan-base you might look at pricing it higher to get the most out of each sale. I have one author that has all her books at 9.99 because it is a narrow book. She does well at the higher price cuz not everyone will like what she writes.
If you write a book on how to sell a house, you might price it at 7.99. Look at all the other main stream books with your subject matter and try to under cut them, but look at apples to apples. If other books on selling houses are in the 9.99 range do the same but price it like 8.97. Not to much lower but just enough to get you noticed.
One more thing you can try is a blog tour. They are not done as much with NF but that is just why you should do one. Finding bloggers that review NF might be hard but you will be getting in front of the right readers. Look into sites that talk or blog about your subject and work with them. NF is also a good eBook to sell on your own website or blog as again your readers are not as many and you will want to save their email and contact info.
Ask for reviews.
NF most of the time is information and helps people. Ask people that have read to leave a review. This will help sales and add value to your book so the reader feels good about forking over more money for your eBook.
Tag yourself to other books and authors that sell similar eBooks. This goes for any eBook or book on Amazon. Learn how to tag and use the tool Amazon gives you. If you want to learn about tagging I have a post on it, just click HERE.
In the next and final post on eBook pricing I will look at all the literary arguments against low eBook pricing. From the you are worth more side to the you will ruin the market side. It is all just a different way of saying "I'm Scared of Change!" But let us look and ponder the bad side of eBooks.
Again, remember. You want to reach the most people(fans) and get the highest return (Money) out of each sale. The SWEET SPOT is there, it is up to you to find where it is. It is not what people are willing to pay but what they WILL pay.
Author Aaron Patterson: Blog: The Worst Book Ever.