Tuesday, February 15, 2011
B&N Really? eBooks rule and Print... not so much!
Vincent Zandri of New York has a book signing at a local B&N. They order books for the signing. The books are sent out. This all happened one month ago. The book signing is tonight, in fact, right about now.
They email him this morning and tell him they never got books. With more digging we discover they did get books, but the Real ISBN number did not match the one they entered into their system so they sent them back. Hence, no books, no signing.
Did they pick up a phone and call to find out about the mixed up number? No. Did they email someone? No. Did they do it the DAY OF THE SIGNING? Yes. Hmmmmm...
Okay, I get it, sometimes things go wrong, but come on guys. This is yet another example of how B&N really don't get it. They first are hostile to local authors, and now as they see their business going under they open their doors but fail to do the simple things to make even a simple book signing happen.
The color Nook is a prime example that the movers and shakers of B&N have no clue what they are doing. I know I am being mean but if you are in the book business and are up at all on eBooks you know that the only reason a eReader is amazing is the screen. The iPad as a eReader is lame and the sales numbers of ebooks sold on Apple are proof of that.
So what does B&N do? They try to compete with apple with a color Nook. It is small and is not good as a eReader. Really? You are going to compete with Apple who is not even in the same market. You should be worrying about amazon not Apple. But who am I to say? I like glare on my LCD screen, I mean why spend money making a color Nook when you could create color eInk? But that will come from Amazon first I imagine... as they are about to become the new Random House and take over the book world.
So what does this mean to you and me? It means, don't worry about book signings, don't sit for a few hours in a quiet bookstore when you can sell more online as you watch Bones or CSI. You want to make money as you sleep? Publish as a eBook and let B&N know that they should be courting you and not the other way around.
Here is a link for Vincent Zandri's book... I mean eBook.