How Much Should An eBook cost? Part #2

How Much Should An eBook cost? Part #2

eBooks are a big thing and will in time replace print books. I do not say this cuz I hate books or bookstores, I say it cuz it is the truth. You notice how I use slang here on this blog? It is cuz it drives some of you literary types nuts... hee hee, I got to have some fun or I will go crazy!

Sorry, that was a bit of a rabbit trail. Now to the main event.

In the last post we looked at pricing for fiction, and saw how it is not the money per book but the monthly income. This will change how you look at eBooks, how you market and plan your marketing.

So to re-cap, it is about volume and fans. Your worth as a writer is not in the per unit sale but the monthly income. And if you want to really get picky, your worth is in what you sell in a year and ten years from now. I plan to be around for a long time and what I do is what we call the "Long Look."

The Sweet Spot.

As one comment in the last post said, some sweet spots are different from others. Each book is different. Some sell well at 2.99 and some at 4.99, it is up to you to test the market. The other thing to consider is that the market is changing all the time. It used to be that a book at .99 would sell a ton but now not so much. Some even have worse sales numbers at the .99 price point. Why is that?

Well, because people look at things different. Maybe all the self-published books are priced low so the reader thinks if a book is low it will suck. We need to keep testing and find out where the market is and what it is doing.

Now what about non-fiction?

Non- fiction is so different and does not sell as well as fiction. Most books that are non-fiction are sold at an event or by hand by the author. Also NF eBooks have a different fan-base. They are going to be the last to change over to E.

But as we see with textbooks they are making the switch right now, soon all schools will use them, students will buy expansion packs to get the latest update but not have to buy the new book.

So how do you price a NF eBook?

Again, testing. But as a whole 5.99-9.99. You are not talking volume with NF so you need to look at it different. Even with some fiction if you have a small fan-base you might look at pricing it higher to get the most out of each sale. I have one author that has all her books at 9.99 because it is a narrow book. She does well at the higher price cuz not everyone will like what she writes.

If you write a book on how to sell a house, you might price it at 7.99. Look at all the other main stream books with your subject matter and try to under cut them, but look at apples to apples. If other books on selling houses are in the 9.99 range do the same but price it like 8.97. Not to much lower but just enough to get you noticed.

One more thing you can try is a blog tour. They are not done as much with NF but that is just why you should do one. Finding bloggers that review NF might be hard but you will be getting in front of the right readers. Look into sites that talk or blog about your subject and work with them. NF is also a good eBook to sell on your own website or blog as again your readers are not as many and you will want to save their email and contact info.

Ask for reviews.

NF most of the time is information and helps people. Ask people that have read to leave a review. This will help sales and add value to your book so the reader feels good about forking over more money for your eBook.

Tag yourself to other books and authors that sell similar eBooks. This goes for any eBook or book on Amazon. Learn how to tag and use the tool Amazon gives you. If you want to learn about tagging I have a post on it, just click HERE.

In the next and final post on eBook pricing I will look at all the literary arguments against low eBook pricing. From the you are worth more side to the you will ruin the market side. It is all just a different way of saying "I'm Scared of Change!" But let us look and ponder the bad side of eBooks.

Again, remember. You want to reach the most people(fans) and get the highest return (Money) out of each sale. The SWEET SPOT is there, it is up to you to find where it is. It is not what people are willing to pay but what they WILL pay.

Cheers



Author Aaron Patterson: Blog: The Worst Book Ever.

How Much Should An eBook Cost? Part #1

How Much Should An eBook Cost? Part #1

This is a big topic in the writing world. Most readers are open to paying a higher price if it is a well known author, but who does not want a cheap eBook?

I will take a short amount of time over a few posts to talk about eBook pricing in the fiction world and also in the non-fiction world.

First, we need to look at how we SHOULD look at eBooks and price/value. To think of a paperback as a per unit price/value is fine. But to take your value as an author with a per unit price for an eBook, is just silly.

The Big 6 want us to believe that price=quality. But the low priced books, (Indie or not) have shown that this is not the case. Price=Price. I say that if you have a high priced eBook you are greedy and a mean person, or maybe just hate puppies and little children. This is the truth of the matter, if you are a big publisher and have high priced eBooks you are ripping off the readers.

The Big 6 say we have low quality and I say they are greedy. eBooks are cheap, they do not cost a lot to put online and take little to maintain or manage. Where is the cost? Anyway... I could go on and on about this and we will explore it later. What should an eBook cost? As a Indie what should you price yours at and is there a better way of doing things?

Here is what you want.

Highest number of units sold:

Highest return:

If one has to give way to the other, you are doing it wrong. In the eBook world it is monthly return, not a per unit price. Look at how much you make per book per month. Not what you make per sale.

It is all about Volume baby!

So you want to price your eBook at the highest price, and still reach the most people. With some books this is 9.99 and with others it is .99.

If you reach 1000 people a month at 2.99 but can make more money at 4.99 and only reach 500 people, drop it back to 2.99. It is not about the money, (that will come later,) it is about building fans. So, if your reach more people every month, and your numbers stay the same or go up, you are in a good price per person rate.

Now if you have a book that is dropping in numbers,(Ranking or number of copies sold each month) mess with the numbers until you can stop the bleeding. The goal is to keep your book sales and numbers up.

I will give you an example. One of my books I priced at 8.99. I sold about 200 copies a month. I dropped it down to 2.99 and now sell 400-600 a month, I do not make that much more, if any, but I reach more people. Now, I have tried to sell this title at .99 and at that price, still only sell 600 or less. So I found my sweet spot, 2.99 reaches the most people and makes me the most money. I would make a little more at 8.99 but would have to give up the people.

Again, remember that to figure out your value as a writer with eBooks, it is not about the price of the book, but the monthly income. If Stephen King sold 100k eBooks at 14.99 the big publishers see that as a win. But if he would do it the way I am telling you here, he could sell 1 million eBooks at a lower price and make more money and reach more people. There is no loser except for the big publisher.

For any of you out there that still think I am giving away all my value as an author, that I am short selling my work, well... I say, are you full time? Do you want a good monthly income or do you want to sell a few books at a higher price to keep your pride intact? After all, that is what this is... pride, you want to think that you are WORTH a good high per book price, so will you let your own pride stand in the way of your own success? Because once you EARN the right, you like SK and other bestsellers can get a higher price as the fans will pay it.

We new authors, the Indie people have to build a fan base first, after that we can do more as we will have the fans to carry it all... and we will talk about will they pay more once they are used to the low price later...


Author Aaron Patterson: Blog: The Worst Book Ever.

Amazon, a hit and a miss! The New Kindle win and the crash and burn of the Kindle Fire Tablet

So unless you live under a rock you saw Amazon has some new family members. New Kindle touch and some at a great price. This news is great, something for everyone. Granted if you get the lower priced one you may have to put up with some adds but hey... only 79 bucks!

B&N beat them to the punch on the touch screen Nook and so it was only a matter of time that Amazon jumped in. The surprise to me is the follow-the-big-bookstore-off-the-cliff move with the Amazon Fire.

This is their tablet. If you remember the Color Nook, a sub-par tablet aimed to compete with the iPad. And for anyone with said iPad it was a sorry joke. Smaller screen and so many other things that I will not list them here as I want a short post not a new book.

So after watching B&N leave the eBook race to fight in the tablet wars I was shocked that Amazon followed into this same losing war right behind B&N. Now I get they want to offer the same kind of things as B&N but why put out something lame just because your competition did?

The Kindle touch was a good move, B&N came out with one they came out with three (two but three different versions). B&N comes out with a lame tablet and you... do what? Come out with a lame one as well? Come on Amazon, I love you but get with the program. Why buy this tablet unless I get the same amount of APPs and screen size? Why would I jump the Apple ship for this? Not the price, yeah you are going to kill B&N and if that is your plan good job, but in the long run you just gave Apple more time to be the king of the table market.

Amazon should have waited and come out with this same tablet with the same screen size as the iPad and priced the same as it is now and we would all look the other way on the APP thing as the price would make it worth it. Amazon and Android will get there in that department so it would be a huge win.

As to the other thing no one will talk about is color eInk. We know it can be done and we want it. Yeah the touch is cool for our eReaders but we want a eInk screen full color. Whoever comes out with this first will own, flat out kill everyone else. Why are Amazon and B&N not putting their R&D into this instead of trying to split their forces and fight Apple. Win the eBook war and the tablet war will be a small town along the path to the celestial city.

We don't want a small tablet, we want a low cost iPad or something like it. We don't want a touch eReader, we want Color eInk on the cool non-glare screen.

You hit a double with the New Kindles but struck out with the Fire...
Author Aaron Patterson: Blog: The Worst Book Ever.

I am giving away a FREE KINDLE!

Who wants to win a FREE KINDLE? No joke... Free. How you might be asking with your eyes full of glee!?

Step One: RE-Post this message to your blog, Facebook profile or RE-Tweet.

Step Two: Go to the Airel Facebook Fan-page, and "like" the page as well as post your link on the wall. Everyone who does this, will be automatically entered to win a free Kindle. The prize will be drawn at random and I will post the winner on the 15th of October.

If you want to say something nice about me or the book I will give you a online hug! Now that is worth almost more! Thanks everyone and I can't wait to see who wins!

Good luck all and happy posting!

Here is the link to Airel on Amazon.com

Author Aaron Patterson: Blog: The Worst Book Ever.

"I Like Men," Guest Post by Chris Redding

It is funny to me to see women writers try to write men, and men writing women in fiction. There is that curiosity, a need to get into the head of the opposite sex. I write from a female POV about half the time and I find that I like it a lot more, and it seems, this is also the case for Chris Redding.

I agree with her, Men need to be Men. I hate TV shows that make men out to be wimps and controlled by their wife or stupid half the time. IMO what woman wants a little man who is stupid? What does that say for their choice? Anyway... I rant on, here is Chris.

I LIKE MEN

First I want to thank Aaron Patterson for having me on his blog today. He invited me after I made a comment here and I thought that was cool.

I like men. I like them to be men.

Not juvenile boys in comedies. Men. In all their flaws and warts and strengths and weaknesses.

For instance, I love the show Top Gear.
There I said it. And I’m not ashamed.
Not the lame American version. Those three guys have no chemistry together.
Nope, I like the original British version.

If you don’t know what I’m talking about, go check out BBC America or Netflix because you can get it on there. I’ll wait.

(Whistling. Checking Facebook and Twitter.)

Done?
Yeah, I know they trash Americans, but I’m not sure some of their criticisms aren’t correct.

I love that Jeremy is bombastic. I like that James is a little flighty and that Richard is earnest. I also like that they all get along and no matter what, even if they don’t agree, they are good-natured about it. Ahem.

Anyway. Why am I making this confession?

Because I write a lot about men. I do a workshop called Show Up Naked: Writing the Male POV. One of the suggestions I make to my workshop attendees is to watch Top Gear. (The British Version.) You will see how men interact when women aren’t around. Well a G version certainly.

And how do I know all this? I work around men. My department probably has 100 employees and I think there are ten women. Just the other day I related to the men a conversation among female friends about stockings versus not when wearing a dress. I posited that women dress for other women when if we dressed for men it would be easier.

Men like to see skin. End of story. All the men agreed.

Back to Top Gear. I love that the hosts are allowed to be men. Criticisms have been leveled at them for not having a female host. I think it would completely change the dynamic. I want them to be men. I want them to drive the cars fast and careen around the track. I want them to play jokes on each other. I want them to disagree and still be friends and the end of the show.

It’s refreshing.
Know what else I want? I want men to be allowed to be men in romance novels. I want them to be strong and weak, but in only the way men are. I want them to goof up and I want them to make up for it and when they decide they want the heroine, I want them to move Heaven and Earth to get her.

In other words, I want them to be real.

Is that too much to ask?


Chris Redding lives in New Jersey with her husband, two kids, one dog, three rabbits. She graduated from Penn State with a degree in Journalism. When she isn’t writing, she works for her local hospital part time.

On the web:
www.chrisreddingauthor.com
http://chrisredddingauthor.blogspot.com
www.facebook.com/chrisreddingauthor
www.twitter.com/chrisredding

Buy links:

Corpse Whisperer
http://tinyurl.com/3qccjpt

The Drinking Game
http://tinyurl.com/3jc953b

Incendiary
http://tinyurl.com/3dh4y8o




Author Aaron Patterson: Blog: The Worst Book Ever.

BLOGFEST 100! Guest Post by Martin king.

When I think of my childhood I have so many good and funny memories that it is hard to pick just one. If I stick to reading I would say the day I read three books in one sitting and went blond for 24hrs. I had a splitting headache and everything turned white, I freaked out and yes when it went away I went back to reading under the covers with a flashlight.

Here is Martin King:

You may wonder why I am doing this blogfest of 100 mini childhood stories on 100 different websites during the month of August. Well I’m wondering the exact same thing myself... it’s killing me!

So while just releasing my first book, launching my new website, having to decorate my mother-in-laws new apartment and working full time, I’m beginning to wonder is being a writer really worth it?

It reminds me of a childhood memory of what happened one day when we were around ten years old. Myself, Holly, Baker and I think my sister too (yes they do bear an uncanny resemblance to the characters in my book), were out walking in a field near where we lived. It was a hot day and we were all just in shorts and trainers.

Half way up the field we stopped to mess around in some trees, we were always clambering around in trees like little spider monkeys. Holly was up in one tree when he slipped and fell. Now he didn’t drop far and Holly was made of stern stuff so thankfully he didn’t hurt himself badly.

However, I failed to mention he fell into a whole ditch full of nettles. Now just remember back to the start of the story... that’s right he was only wearing a pair of shorts. The poor thing was stung on every inch of his body. Can you imagine the pain? And then watching him get covered all over in calamine lotion was probably no fun for him neither.

Well in some ways, trying to get published feels that painful. To everyone else driving around on that day – it was a hot, beautiful day. But nothing is ever what it seems. Writing a book to everyone else seems amazing.

“Wow, you’ve wrote a book!”

But the hard work and pain, the social networking and marketing... none of that was written on the tin.

But you know what, I watched my mate soon recovered and he still had his mates, his life. After all the hard work of trying to get my books published, no matter what, I’ve still got my friends and my wife and my life. But now they are written down on paper... and that becomes an eternal memory.
These blogs are all about fun and sharing. Thank you for reading a ‘#100blogfest’ blog. Please follow this link to find the next blog in the series:

http://martinkingauthor.com/blog/7094550076





Author Aaron Patterson: Blog: The Worst Book Ever.

Why Social Networking is a Must for Authors: Guest post by Dana Lynn Smith, The Savvy Book Marketer

Why Social Networking is a Must for Authors

by Dana Lynn Smith, The Savvy Book Marketer

Over the past couple of years, social networking has become an increasingly essential online book marketing strategy—one that you can't afford to overlook.

Reaching potential book buyers is the most obvious benefit of social networking, but not necessarily the most important one. For many nonfiction authors, developing relationships with peers and influencers is equally important. These contacts may review your book, recommend you to others, participate in your book launch, and publish your articles in their blog or ezine.

Social networking is ideal for generating word-of-mouth online book marketing, where your message gets passed along by others. For example, when people enjoy a book, article, blog, or video, they often recommend it to others online. This type of user endorsement is more effective than traditional marketing.

Here are some other benefits of social networking in your online book marketing plan:

*Building author platforms, expert status, and brand recognition
*Getting endorsements and recommendations for your books
*Driving traffic to websites and blogs
*Subtly promoting books, products, and services
*Learning from other authors in your genre or other experts in your field
*Increasing your opt-in subscriber list
*Getting speaking engagements or consulting customers
*Improving search engine optimization and search results ranking through back links from social sites.

Which social networks are most important for authors? For nonfiction authors, my top choices are Twitter, Facebook, and professional network LinkedIn.

For fiction authors, my top picks are Facebook and virtual reader communities such as GoodReads. Other sites may also be useful, depending on your target audience. For example, if you're writing for young adults, MySpace would be a good choice. Children’s book authors can network on JacketFlap. If your target audience is boomers, check out Eons. Also search Ning.com and Google for networks that serve specific niche audiences.

Here are a few tips for getting the most from social networking:

Be selective about which networks you join and who you invite as a friend. Only invite people who appear to share common interests with you.
Send personalized friend requests, introducing yourself and stating why you want to befriend the other person.
Get involved in the community. Add value by helping others, answering questions, and sharing resources and knowledge. Don't forget to share a bit of personal information about yourself.
Be careful not to appear too promotional. It's okay to promote your products and services on occasion, but don't make that your main focus. Sending out an announcement of your book launch is fine; sending frequent promotional messages about your book is not.

While social networking is a terrific online book marketing tool, it's also great fun to meet people all over the world who share your interests. If you haven't already jumped onboard, get started today!

About the Author

Dana Lynn Smith is a book marketing coach and the author of several book marketing guides, including The Savvy Book Marketer's Guide to Successful Social Marketing . For more tips, visit her book marketing blog and get a copy of the Top Book Marketing Tips ebook when you sign up for her free book marketing newsletter.

GoodReads
Myspace
JacketFlap
Enons
Ning.com
Savvy Book Marketer Guide:
Book Marketing Blog:
Newsletter:




Author Aaron Patterson: Blog: The Worst Book Ever.

Let's Talk numbers... Again

If you follow this blog you know about Vincent Zandri and his book "The Innocent." It made headlines by making it to #3 on Amazon Kindle and selling over 100,000 copies from Jan-June.

We if you want the skinny read the post a few down. This is the update, the "Experiment" as we called it. The book was prices at .99 and was ranked #10 at the end of April. We wanted to see if we could raise the price and ride the wave, maybe make some good money and so we jacked up the price to 4.99 and most of the month it sat at 3.99. So here is what happened.

We expected a huge drop but up till the 15th it was holding in the top 75. This was good news as we were sitting at 10k sold with a goal of 20k for the month. At this price we would stand to make about 70k.

But once it hit 75 in ranking it started to drop really fast. This proves that your sales rank will drive sales and is very important to how your book does. We ended the month with 13k sold and a ranking of 300.

The test did not go as well as we hoped but still ended up doing good. In the end we did better at the 2.99-3.99 price point as far as money goes but gave up the large fans base and mass books sold at the .99 price.

The end result was about a 5k increase to the bottom line, but a hugs loss on the people reached. The question is: Is it better to reach a huge amount of people for a time and give up sales, or try to make as much as you can no matter how many sell?

I believe in both. Put books on sale, test the market as each author will have different stats. Some will sell well at a buck and others it wont matter. I have one author that sells just as good at 2.99 as she does at 8.99. So we keep it at 8.99.

We thought that "Godchild" would rise to the top, as it was on tour last month, but it ran out of steam in the top 50. We are still testing to see if we can bring "The Innocent" back in the top 100.

This is still a guessing game but all we can do is keep testing and try to find that sweet spot. The trick is to find where we can reach the most people and make the most money all at the same time, and this all comes down to marketing and a little luck.

Cheers

PLAN to WRITE

Face it, we are all busy. Kids to take to games and school, work pressure, friends and family that all demand out time and energy. I work with books and the process of publishing everyday and as I am so busy with all the things that are normal in life and because of my job I find it getting harder and harder to write.

I got into this because I love to write, in face I make a living doing just that. Is it the perfect life? Close. But like most people taking the time to write for me, to work on my own books is very hard. So here are some tips on how to get going and plan to write.

First, have a plan. What time will you write? How long? Is it going to be a word count goal or a time goal? Will you write every day or once a week? Make a plan, if you don't you will never do it, as life will take over.

Once you have the time set and how long and all that junk, do it. One thing I have to do is on my writing day or the time before I write I must NOT check my phone, Facebook ,Twitter or any social media. It is to easy to get pulled into this world and miss out. I will end up working and not do what I was going to do...WRITE!

Don't get frustrated, go easy and just write. If you are not feeling it maybe work on a short story or on a different book. I write two books at one time that way if I get stuck I can go to the other book. Don't worry about how much you did, just do something! It all adds up.

So, have a plan, stick to the plan and don't check on social media. Get in your bubble, listen to music or go somewhere you can focus. And chill, enjoy the process and have fun. Before you know it you will be cranking out another book or your first book. The only difference between a published author and a writer who never finishes, is one had a plan and worked the plan.

This is simple but hard to do. I know I am not telling you anything new but it does work. I write my first book at the kids nap time and after everyone was in bed. If I can do it, so can you.

Now quit reading this blog and go write!

Guest Post by Estevan Vega: Adapt or Die

As the World Turns…Adapt or Die
By Estevan Vega

I thought the first part of that sentence was way too cheesy and hugely soap of me to leave as is; the cute little tag at the end makes it really shine.
Glad you agree.

For those of you who don’t know, the world is changing. But it doesn’t stop there. Yes, along with a number of floods, earthquakes, tornadoes (minus Helen Hunt or the ever-charming Bill Paxt…wait), and shady politicians, the world of commerce is changing. The world of information. The world of books.

Unless you’ve been hiding in a cave the last decade, you have noticed a significant hiccup in the routine. You used to be able to waltz into a record store (I know, what’s that?) and purchase a CD, or second scenario, you hoped to God they carried your favorite artist in a Wal-Mart/Best Buy. If you were looking for a Friday night flick, you hopped into your car and sped to Blockbuster. But in case you are one of the few humanoids who can’t read the apocalyptic signs, allow one with the third eye to help out. Record stores, made famous for ridiculously high prices, have all but become obsolete. Likewise, many Circuit Citys have been chased out by Best Buys. And more recently, Blockbuster has suffered a devastating blow, now forced to close hundreds of stores, many near my house. Very inconvenient. I mean, aggravating. I mean, sad.

But it doesn’t stop there. More good news. For many. Borders filed bankruptcy earlier this year. Are times-a-changin’ or what? I never thought I’d actually see such heavy hitters knocked out. But it happened. Why? Because just as the music and DVD herd have thinned, other forms of entertainment are thinning. Books. One of the last great treasures, are losing value to many. For years, the industry has been down-sizing, hurting publishers, but even more so, killing the species known as genus author. Now, of course, this is much more frustrating than witnessing the demise of my childhood escape store, Blockbuster, because I am an author. No, seriously, I am. You don’t have to check Google or anything. But what am I to make of this ever-changing, ever-turning world of entertainment?

Well, to put it simply: it’s time to adapt to the times.

While I still have a deep appreciation and love for print books, e-books are the machines storming into Zion right now, and guess what, Neo’s not here to stop them. But this is not all doom and gloom for the author. No, in fact, it’s dank. Or, awesome. Like never before, authors can connect with fans the way artists have been forced to connect with crowds at a rock show. People may not be shelling out cold, hard cash for records, but they’ll see a band light up the stage come Saturday night. Similarly, a customer might hesitate to buy an expensive hardcover but be more inclined to click a button and have that same book at the mercy of their fingertips in seconds, without ever leaving their couch.

Like being able to change the channel without getting up, e-books are changing the face of the industry, the face of entertainment. They’re immediate. They’re now. If an author is going to make it, he/she must establish an online presence; find some niche, some way to connect to your audience. Find what your audience needs and give it to them. If a three minute song can make a person laugh, and if a 90-minute romance can make a chick forget she just got dumped, then a book, delivered on time and by an ever-sexy Amazonian website, can change even the most primitive author into an adversary to be reckoned with. Perhaps writers have just been given a get-out-of-begging-for-your-big-break card.

This is the future. Adapt or die.

-evega


Estevan Vega grew up in Connecticut and published his first book by the age of fifteen. His writing has been likened to that of Stephen King and Ted Dekker because he is known for penning stories that bridge the gap between the ordinary and the supernatural. Arson is his third novel and book one in the Arson trilogy. Look for its re-release this summer, as well as the upcoming release of book two in the series.

Now Twitter!

I will be the first to say that the Twitter thing is not where I shine. Yet I am learning and can give some pointers as to the use of it for us authors. I used to think Twitter was lame, kind of a side site that was of no use. But after talking to some others that were seeing some good things come of it I decided to take a look. I have been active for the last three months or so and I am seeing a lot of growth.

What is the difference between Facebook and Twitter?

Facebook is like a super high teenager email program. Connect with people and update a status and let people know what you are thinking and doing. A blog is the story, Facebook is the preview and Twitter is the blurb. A quick blast that is there and gone in seconds yet is read and followed.

Over the years Twitter has become a news feed of sorts. People follow news people, restaurants,and other businesses in order to review and plug where they are and what is going on.

If you want to know something quick Twitter is the place to go. I use it on my phone as I can keep updated in seconds with just a glance. I can put people into groups and look at what a group is doing and cut out all the other chatter. An example is I have a group of Authors, one for friends, one for food joints etc... If i want a good place to eat I look at the food feed and see who is running a special or had a good review.

Use Twitter to follow other authors. I do filter out people that may only tweet canned quotes or never add a personal touch. The object is to interact. It is a huge conversation, get in the middle of it.

Warning: Twitter like Facebook can be very High School. clicks of friends that will not let you in and have personal conversations, inside jokes and the like. Just be aware that this goes on.

Tweeting:

This is where you post a comment or post. You only get 140 characters including spaces. Tweet about things you want to pass along that are quick. A book signing you are at, or if you ate at a good burger place tell others about it. Be personal and fun, no one wants to follow a depressed bimbo.

Re-Tweeting:

This is where you send out a tweet that someone else posted. If you like what they said pass it along to your followers. Try to send along things that you wish to share, or something you want everyone else that follows you to see.

Mentions:

If someone says your name in a tweet you can track it. This is a good thing, means people are talking about you or to you. Be sure to respond and thank them or engage in the conversation. You can mention someone that follows you by typing in the @ symbol before their twitter handle.

DM (Direct Message)

You can like eMail talk direct to someone. You have to follow them and they have to follow you to do this and it makes whatever you are talking about private. The Mention is the same thing but by doing the DM it is not public on your feed for all to see. Be sure to watch the word count and you can DM someone from your phone by just typing the letter D and the twitter handle of whoever you want to message.

Following:

Find others that are interested in what you are interested in. Other writers, authors etc... Be focused in who you search for and don't go crazy. try not to follow 1000 people and only have 200 that follow you, as you gain in numbers try to move slow. You can set your account to private if you want to protect your tweets. But otherwise anyone can see what you are talking about and follow you. If you protect you will have to approve who follows you and not just anyone can look at your page. I am on Twitter to reach out so I could care less who sees what i say, the more the better.

There is so much more but this will get you started. Do your research and use it. you may not sell a book but it is a must if you want to get your name out there. Have fun and remember, it is a conversation... talk!